Shericka Jackson (l) and Purity Marketing Officer at the signing of a partnership that makes the Olympic 100m bronze medalist a brand ambassador for Purity Bakery.
Contributed
Consolidated Bakeries Jamaica Ltd, under its Purity brand, has signed Olympic 100m bronze medalist and 2022 World Indoors 60m finalist, Shericka Jackson as a brand ambassador, just in time for the Easter Season, the company announced this week.
Jackson, 27, an Olympic and World Championships 400m bronze medalist was one of Jamaica’s standout athletes at the Tokyo Olympics in 2021, winning a bronze medal in a Jamaican sweep of the 100m and later anchored Jamaica to a gold medal and new national record in the 4x100m relay.
These achievements and her infectious personality have won her many new fans, among them Purity Bakery.
“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” said Marketing Officer Russanette Dennis at Purity.
“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”
Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.
Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.
Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.
“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”
In addition to her Olympic exploits last year, Jackson ran personal bests of 10.76 and 21.82 in the 100m and 200m, respectively, to become the fifth-best combination-sprinter (10.76/ 21.82/ 49.47) in history. The times saw her shoot up the ranks from number 22 to number five all time.
Only Marita Koch, Florence Griffith-Joyner, Marion Jones and her long-time rival Shaunae Miller-Uibo of the Bahamas, rank higher than the Jamaican speedster, who ran a personal best of 7.04 in the final of the 60m dash at the World Indoor Championships in Belgrade in March.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Penn Relays Meet Director anticipates thrilling High School Boys 4x400m relay showdown: Will Bullis break the Jamaican dominance?
Aaron Robison, the Meet Director of the Penn Relays, is brimming with excitement ahead of the Championship of America 4x400m relays for High School Boys, set to unfold at Franklin Field over the next three days. The 128th staging of the prestigious meet begins on Thursday, April 25 and concludes on Saturday, April 27.
The meet director since 2021, Robison predicts a spectacular display of athletic talent, particularly focusing on the highly anticipated showdown in the high school boys' 4x400m relay on the final day of the meet.
"The high-school boys 4x400m is going to be unbelievable!" exclaimed Robison. "Five teams have run 3:10 or faster, four of those are Jamaican, and then you've got Bullis High School with Quincy Wilson on the anchor; I'm telling you, that story is going to write itself."
Robison highlighted Wilson from Bullis High School, whose outstanding performance at the Florida Relays with a time of 45.19 seconds has created a buzz leading up to the Penn Relays. Wilson's impressive anchor leg last year, clocking a 45.06 split, is a testament to his exceptional talent and determination.
"He is one of those kids that has this fire," Robison remarked. "If he takes the baton as the anchor and he is in third or fourth, we're going to see something special as all four or five of those teams come through. I wouldn’t be surprised if we see three or four teams run 3:05. It's going to be crazy."
Reflecting on the historical dominance of Jamaican high schools in this event, Robison acknowledged the formidable challenge facing USA high schools. The last USA high school to win the 4x400m Championship of America was Long Beach Poly back in 2007. The last 16 years have seen Jamaican schools dominate the event, and that dominance could extend into a 17th year.
Despite this, Bullis High School, boasting a recent time of 3:11.87, is poised to challenge the Jamaican powerhouses. Robison expressed optimism about Wilson's potential impact on the relay's outcome, particularly against strong competitors from schools like Kingston College (3:07.65) and Jamaica College (3:08.79), known for their impressive 4x400m relay performances.
“If he gets a baton in his hand with people to chase, who knows what he can run…whether it’s JC or even Hydel that has run 3:10, with kids that have also run 45-point, so we’re going to see something special.
"We just pray for good weather and good health," Robison concluded.
Elaine Thompson-Herah set for season debut at USATF Bermuda Grand Prix
Excitement is mounting in Bermuda as double-double Olympic champion Elaine Thompson-Herah is set to make her season debut at the upcoming USATF Bermuda Grand Prix on Sunday, April 28. Thompson-Herah, who trains under Coach Reynaldo Walcott at Elite Performance in Kingston, Jamaica, arrives as the reigning fastest woman alive after clocking a stunning 10.54 seconds in the 100m in Oregon in August 2021.
Thompson-Herah made history at both the 2016 Rio Olympics and the rescheduled Tokyo Olympics in 2021 by claiming gold in the 100m and 200m events, becoming the only woman ever to achieve this remarkable feat. Her dominance extended to the relay events, where she secured gold in the 4x100m relay in Tokyo, joining the elite company of Usain Bolt and Florence Griffith-Joyner in completing a triple clean sweep of sprint medals at the Olympics.
Anticipation is palpable among Bermuda's Jamaican community, with Yackeisha Weir, president of the Jamaican Association of Bermuda (JAB), expecting a strong showing of support for Thompson-Herah at the Flora Duffy Stadium. Weir emphasized the significance of Thompson-Herah's presence, particularly with the upcoming Paris Olympics on the horizon.
"The anticipation is high this year, especially as we have the fastest woman alive competing," said Weir in an interview with BerNews. "With the Olympic Games taking place this summer, Bermuda has a chance to see a preview of Paris. It’s an honour to have Elaine on the island."
The USATF Bermuda Grand Prix, slated to be broadcast live on NBC from 5 pm to 7 pm, promises to be a thrilling showcase of world-class athletics, with Elaine Thompson-Herah headlining a star-studded lineup.
Christania Williams and Coach Unfried target return to personal best ahead of Jamaica National Championships
Christania Williams, the talented Jamaican sprinter and 2018 Commonwealth Games silver medalist, is setting her sights on reclaiming her peak form as she gears up for the Jamaica National Championships in June, with her eyes firmly set on securing a spot at the 2024 Olympic Games in Paris this summer.
Since her impressive performance as part of Jamaica's silver-medal-winning 4x100m relay team at the Rio 2016 Olympics, Williams, now 29, has faced setbacks due to injuries and other undisclosed health concerns. However, under the guidance of her coach, Philipp Unfried, she is focused and determined to return to her personal best time of 10.96 seconds.
Unfried outlined their strategy for the upcoming season, emphasizing Williams' goal of nearing or even surpassing her personal best. "The plan for 2024 is to get close to where she was, close to her PB or maybe around PB," stated Unfried. "She is going to do some more races now in preparation for trials and training went really well so far."
At the Velocity Fest 15 on Saturday meeting held at the Ashenheim Stadium in Jamaica, Williams demonstrated her potential by clocking a time of 11.76 seconds into a headwind in her qualifying heat, securing second place behind Remona Burchell, who won the heat in 11.52 seconds. Despite challenging conditions with winds affecting her heat, Williams progressed to the B final.
In the B final, Williams improved her performance, achieving a season's best time of 11.56 seconds. Although she finished second in the final, Williams' progress is indicative of her determination and gradual return to top form.
"Mentally, I am ready," expressed Williams. "The aim right now is to get back to my personal best. There is no pressure. Right now the focus is on me, just taking it one step at a time."
Williams acknowledged the mental fortitude required to overcome setbacks and stay focused on her goals. "It's about going into the race and doing exactly what I do in training," she affirmed. "I know I have a lot of potential, I still believe there is more in there and I still haven’t reached my full potential."
Despite the obstacles she has faced, Williams remains resolute in her determination to move forward. "With all that has happened in the past, I am just trying to put that behind and move forward," she explained. "I do have days when that really gets to me mentally but it’s life. If something happens, you don’t use that to keep yourself down."
As Williams continues her journey towards peak performance, supported by the unwavering guidance of Coach Unfried, the upcoming Jamaica National Championships will serve as a crucial stepping stone towards her ultimate goal of representing Jamaica at the Olympic Games in Paris.
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