Tradewinds Citrus Marketing Manager (left) with Megan Tapper and the athlete's agent Paula Pinnock of FYI Consultancy Group shortly after Tapper signed a three-year deal to become the brand ambassador for Trushake.
Olympic bronze medallist Megan Tapper has signed a three-year deal to become the newest brand ambassador for TruShake.
Tapper, the first woman from the Caribbean to win a medal in an Olympic 100m hurdles final, today formalized the agreement which takes effect from October 2021 and will run through to September 2024. Tapper finished third behind Puerto Rico's Jasmine Camacho-Quinn and the USA's Kendra Harrison in her history-making run in Tokyo in August.
“It means the world to me that I was chosen to represent the brand. It’s a great partnership. TruShake is a fairly new product in Jamaica and I am entering a new phase in my journey as an Olympic athlete. I am looking forward to us growing together,” said an excited Tapper after putting her signature to the deal at Funland Jamaica.
TruSHAKE is Trade Winds Citrus Limited’s locally manufactured milk-based nutrition shake developed for all ages and lifestyles. Tapper admits that TruShake is a great addition to her meal plan.
“Sometimes I do not feel like eating a heavy meal; it feels good to be able to have an affordable option that is healthy and tasty,” she said. “At times, I feel like whenever I eat healthily, I am sacrificing taste but that’s not the case with TruShake. So, it’s a great addition to my meal plan.”
Marketing Manager of Tradewinds Citrus, Lauren Mahfood explained that Tapper is a perfect fit for their brand. “Like most Jamaicans, we witnessed Megan’s outstanding talent at the Olympics this year and we were extremely proud of her performance on the world stage,” she said.
“Her infectious energy and incredible character made it clear that she was an all-around winner – a perfect fit for the TruShake brand.”
Tapper, who is also a motivational speaker, uses her platform to inspire young girls and women to seize the moment and to dream big. She explained that she will use this opportunity as TruShake’s brand ambassador, to continue her work to motivate and encourage Jamaicans to eat and live healthy so they can achieve their optimum physical goals.
“Megan is an incredible ambassador for Jamaica and as a Jamaican brand, we look forward to seeing her compete locally and internationally, representing with passion and focus as always,” said Mahfood.
Tapper will be looking to be on the podium once more at the 2022 and 2023 World Athletics Championships in Eugene, Oregon, and Budapest, Hungary, respectively as well as the lucrative Diamond League circuit before she aims for another Olympic medal in Paris in 2024.
2019 World champion Tajay Gayle leaves MVP track club
2019 World Championship long jump gold medallist Tajay Gayle has left the MVP track and field club.
No reason has been given as to why the 2019 RJRGleaner National Sportsman of the year left the club based at the University of Technology in Kingston.
However, the 28-year-old national record holder looks set to start working with St. Elizabeth-based jumps coach Kerry-Lee Ricketts, husband of Shanieka Ricketts.
Ricketts has guided the career of his wife to silver medals at the 2019 and 2022 World Championships as well as silver at this summer's Paris Olympics.
Gayle struggled with knee injuries in the 2021 and 2022 seasons before returning to take bronze at last year’s World Championships in Budapest behind teammate Wayne Pinnock and Greece’s Miltiadis Tentoglu.
Olympic bronze medallist Campbell wants more appreciation for athletes in Jamaica
When an athlete makes history for their country in the world’s biggest sporting spectacle, the Olympic Games, the typical reaction from that country is some sort of acknowledgement or celebration of that historic performance.
Unfortunately, this has yet to be the case for Jamaican shot putter Rajindra Campbell.
Campbell became the first Jamaican man to ever medal in a throwing event at an Olympic Games when he threw 22.15m to win bronze in Paris on August 3.
Four days after Campbell’s performance, Roje Stona also made history, throwing a personal best 70.00m for gold in the discus, becoming Jamaica’s first ever Olympic champion in a throwing event.
In the latest episode of SportsMax TV’s Out D Blocks hosted by Leighton Levy and D Major, the 28-year-old national record holder spoke candidly about the lack of acknowledgment and appreciation back home for these historic achievements.
“We have talked about it. The only problem is, as what Omar McLeod mentioned at trials about the 2016 Olympics, we don’t feel the appreciation from Jamaica,” Campbell said, referencing Omar McLeod’s comments after the Olympic trials where he spoke about not feeling appreciated by Jamaica after his Olympic gold medal performance eight years ago.
“You see the kind of celebration Julien Alfred got? I’m not expecting the same here but Jamaica has such a rich history in track and field, I don’t think the athletes are really appreciated for what they do,” he added.
Campbell, born in Ocho Rios, moved to Joplin, Missouri in 2018 to attend Missouri Southern State University where he attended for three years.
He noted that he’s received more of a celebration for his achievement in Joplin than back home in Jamaica.
“I met with the school President on Wednesday of last week and he explained certain things they have in store for me and there is a big sign on campus that people come in and see. It’s a different celebration taking place here compared to Jamaica,” he said.
As Campbell noted, whenever a Jamaican is in an event, Jamaicans expect them to do well. He wonders whether more appreciation would be given to the athletes when they do well if people understood the sacrifices they make on a daily basis.
“The love for Jamaica will never die. We will always continue to represent but, at the same time, the amount of sacrifice it takes to get to the level we are, something that I’ve found is once there is a Jamaican in an event, you’re expected to do well. How do we get there?”
“When you actually get there it’s like ‘Oh! I expected it or I knew you could do it.’ At the same time, there’s a journey that nobody really understands,” he continued.
He added that there has been no communication to him or Stona regarding any sort of celebration or acknowledgement in Jamaica.
Out D Blocks can be seen live every Thursday on the SportsMax TV YouTube channel.
Kim Collins named first-ever track & field ambassador for St. Kitts Athletics to boost global sponsorship
St. Kitts Athletics has proudly named Kim Collins, the 2003 100m world champion, as its first-ever Track and Field Ambassador. This historic appointment celebrates Collins' enduring impact on the sport, as well as his record-breaking career spanning over two decades. Collins, who holds the national record of 9.93 seconds for the 100m, is still the only man over 40 to break the 10-second barrier and also holds the world record for athletes over 35 in the 60m with 6.47 seconds.
Delwayne Delaney, President of St. Kitts Athletics, emphasized the importance of this appointment for the organization and the sport as a whole. “We felt that it was important for us as a body and as an executive, and track and field on a whole, to honour him in such a way, first and foremost, as well as to leverage what he has done for track and field in St. Kitts and Nevis and globally so that we can attain recognition in hopes of attaining sponsorships. We are living in a competitive environment as it relates to sponsorships, and we have to be strategic in our approach," Delaney said.
Collins, who won the bronze medal at the 2001 World Championships and continued to compete at a high level through 2011, is recognized as a household name by major players in the sport.
Delaney added, "We know Kim Collins has made a name for himself time and time again dating back to 2003, even before that in 2001 when he won the bronze medal at the 2001 World Championships, up until 2011 when he was still winning medals at the world championships level. He is known by the major players in the sport, and we want to ensure that we are able to collaborate with Mr. Collins so that it can be beneficial to the sport and the youth who are coming up.”
In his new role, Collins will focus on raising the profile of St. Kitts Athletics through global sponsorship efforts, helping to foster a vibrant track and field community for the next generation.
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