Shericka Jackson and Purity's Russanette Dennis shortly after Jackson was presented with a package of the bakery's products
Consolidated Bakeries Jamaica Limited through its Purity Bakery brand is in discussions to formalize a professional relationship with Olympic relay gold medalist and 100m bronze medalist Shericka Jackson.
Jackson, 27, has seen her popularity soar since she finished second to Shelly-Ann Fraser-Pryce in the 100m at Jamaica’s national championships in June and then finished third in a Jamaica 1-2-3 sweep of the 100m medals at the Tokyo Olympics in August.
She was also third in another sweep of the top three places in Eugene, Oregon on August 21, when she ran a personal best of 10.76 in the 100m won by compatriot Elaine Thompson-Herah in a world-leading 10.54. Shelly-Ann Fraser-Pryce, the Olympic silver medalist ran 10.73 for second place.
On September 3, Jackson, apparently missing the comforts of home, having been away from the island for several weeks, tweeted that she was looking forward to arriving home and enjoying some of her favourite guilty pleasures specifically, two curry patties from Devon House, three grapefruit ice creams also from Devon House, chocolate, two cheese patties and two Purity Buns.
Alerted to the tweet, representatives from Purity, who currently does not sponsor Jackson, jumped at the opportunity and delivered several palates of product to the Olympic medalist when she arrived home earlier this week.
The gesture generated encouraging feedback on social media raising the prospect that Purity and Jackson formalizing a partnership. Responding to queries about that possibility, Russanette Dennis, the Marketing Officer at Purity, indicated that the company was in the early stages of negotiations with the athlete’s representatives.
“We’d love to have her as an ambassador but it’s too early to confirm anything ambassador-related right now,” she said.
Dennis said the Purity brand did benefit from Jackson’s tweet in early September that was retweeted more than 300 times and generated more than 3000 likes.
“Quite a few people sent us the tweet before we saw it. Many tagged us on all platforms that it was posted,” Dennis revealed.
“When we responded, though, our pages started to jump in followers. We got approximately 200 (Instagram) followers that night and about 50 on Twitter. Over the next couple of days, our IG page jumped about 200 more and have been gaining following organically since then, especially when he posted something related to Shericka.
“The organic engagement is through the roof for all platforms. People love her and it’s easy to see why. So naturally, they will love everything to do with her.”
There is no word on when the discussions will conclude or what would be a likely outcome.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
City striker 'Bunny' Shaw targets more success with hopes of inspiring young girls in Jamaica
Despite achieving much of what she set out to already, Reggae Girl and Manchester City striker Khadija ‘Bunny’ Shaw intends to keep pushing the barriers and she hopes to inspire others to chase their dreams.
Shaw, who has overcome her fair share of obstacles and tragedies to get to where she is at, has been a role model for young athletes in Jamaica and the Caribbean, particularly aspiring women’s football players, as she continues to impress on the international stage and in the Women's Super League (WSL) since her move to City in 2021.
The 27-year-old ended last season as the WSL’s top scorer, assisting the Gareth Taylor-coached side to the runners-up position behind champions Chelsea, merely on goal difference.
Her performances throughout that campaign, which was cut short by a broken leg, also saw her cop the PFA Women's Players' Player of the year and the FWA Women's Footballer of the Year awards.
"When I look back at my childhood, I didn’t really have a lot of people I could look to, apart from Usain Bolt, of course. I didn’t have a lot of people who I could look to and say, ‘I want to be like that.’ One of the main reasons was that I wasn’t really allowed to play," Shaw said in an interview with BBC Sport.
“Now, looking at where the game is and where it is going, I think there is more room for that. For me, it’s just being alive and being in the moment. It’s staying true to who I am. Hopefully, by doing that each and every day, it works out in the end,” she added.
Black History Month in England, celebrated throughout the month of October, continues to shine a spotlight on athletes who have broken barriers to achieve success.
With her accolades and accomplishments speaking for themselves, Shaw is aiming to continue setting the standard for others to follow.
"I just try to be the best I can be and hope that by doing that, there are others looking on [who can] see that if I can do it, then it’s possible. Hopefully I can inspire a lot of the young girls back home in Jamaica that it is definitely possible,” the two-time Ballon d'Or award nominee shared.
"It’s been a long journey for me. I had to travel around the world to get here. Now I am here, I’m just embracing the moment and loving every part of it. The ups and downs are parts of life and that’s how you grow as a person. But I just try to be the best that I can and hopefully inspire more girls,” Shaw noted.
St. Lucia Olympic Committee President Alfred Emmanuel elected to Panam Sports Executive Board
President of the St. Lucia Olympic Committee, Alfred Emmanuel, was among persons elected to the Panam Sports Executive Board at the body’s elections held on October 2 in Paraguay.
The continental body of the International Olympic Committee (IOC) elected Nevin Ilic as President.
He got 37 votes from a total of 53 votes. His challenger, Keith Joseph of Saint Vincent and the Grenadines, received 16 votes.
There were also elections for individual members from the three different groupings. In Group 2, of which Saint Lucia is a part, the two representatives elected alongside Emmanuel were Roberto Richards of Cuba and Dennis Knight of St. Kitts and Nevis.
The representatives of Group 1 elected were: Mario Garcia de la Torre of México, Tricia Smith of Canada and Damaris Young of Panama.
The representatives of Group 3 elected were: Nicole Hoevertsz of Aruba, Mario Moccia of Argentina and Jorge Delgado of Ecuador.
The three Vice Presidents are: Veda Bruno Victor of Grenada - 1st Vice President, Camilo Perez of Paraguay - 2nd Vice President and Sarah Hirshland of USA - 3rd Vice President.
Shelly-Ann Fraser-Pryce parts ways with Coach Walcott, to battle on in 2025 with new team
Five-time 100m world champion Shelly-Ann Fraser-Pryce is set to continue her illustrious track career for yet another season, despite facing significant injury challenges throughout 2024.
However, the sprinting legend will reportedly do so under new guidance. Sportsmax.TV understands that Fraser-Pryce will be leaving Reynaldo Walcott, the coach she helped establish at Elite Performance Track Club.
Fraser-Pryce, who has been hampered by a persistent knee injury over the past few seasons, made the decision to move on after a reportedly frosty relationship developed between her and Walcott during the 2024 season. Calls and a Whatsapp message to Coach Walcott went unanswered.
Though her next coaching destination remains unclear, Sportsmax understands that the two-time Olympic 100m gold medalist has moved to put together a team to guide her through the upcoming season.
The name of Andre Wellington has surfaced as the person who will be among Fraser-Pryce’s new coaching outfit. Wellington has coached World U20 100m silver medalist Bouwahghie Nkrumie at Kingston College (KC). He was a member of the Racers Track Club between 2011 and 2012.
Fraser-Pryce had been a founding member of Elite Performance Track Club, partnering with Walcott in early 2020 during the height of the COVID-19 pandemic. Under his guidance, The 37-year-old sprint queen achieved remarkable success, notably lowering her personal best from 10.70 to 10.60 seconds. In 2022, she became the first woman to run sub-10.7 seconds on seven occasions in a single season and secured her fifth 100m world title in Eugene, Oregon.
However, since that stellar 2022 season, injuries have taken their toll on the Jamaican icon. In 2023, at the World Championships in Budapest, Fraser-Pryce finished third in the 100m, a notable drop from her dominant form the previous year. Her performance at the 2024 Paris Olympics was further curtailed, as she withdrew from the semi-finals for reasons that remain undisclosed.
Fraser-Pryce’s decision to continue competing, despite these setbacks, underscores her determination to finish her career on her own terms.
As the first Jamaican woman to win an Olympic 100m title in Beijing 2008, she has remained a dominant force in global athletics for over a decade. Now, with a fresh team in her corner, the sprinting icon is focused on overcoming the injuries that have plagued her and making yet another remarkable run in 2025.
The news, if confirmed, followed a recent development this wherein Olympic 110m bronze medalist Rasheed Broadbell has also left Elite Performance for the MVP Track Club.
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