Kim Collins named first-ever track & field ambassador for St. Kitts Athletics to boost global sponsorship

By October 04, 2024

St. Kitts Athletics has proudly named Kim Collins, the 2003 100m world champion, as its first-ever Track and Field Ambassador. This historic appointment celebrates Collins' enduring impact on the sport, as well as his record-breaking career spanning over two decades. Collins, who holds the national record of 9.93 seconds for the 100m, is still the only man over 40 to break the 10-second barrier and also holds the world record for athletes over 35 in the 60m with 6.47 seconds.

Delwayne Delaney, President of St. Kitts Athletics, emphasized the importance of this appointment for the organization and the sport as a whole. “We felt that it was important for us as a body and as an executive, and track and field on a whole, to honour him in such a way, first and foremost, as well as to leverage what he has done for track and field in St. Kitts and Nevis and globally so that we can attain recognition in hopes of attaining sponsorships. We are living in a competitive environment as it relates to sponsorships, and we have to be strategic in our approach," Delaney said.

Collins, who won the bronze medal at the 2001 World Championships and continued to compete at a high level through 2011, is recognized as a household name by major players in the sport.

Delaney added, "We know Kim Collins has made a name for himself time and time again dating back to 2003, even before that in 2001 when he won the bronze medal at the 2001 World Championships, up until 2011 when he was still winning medals at the world championships level. He is known by the major players in the sport, and we want to ensure that we are able to collaborate with Mr. Collins so that it can be beneficial to the sport and the youth who are coming up.”

In his new role, Collins will focus on raising the profile of St. Kitts Athletics through global sponsorship efforts, helping to foster a vibrant track and field community for the next generation.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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