Olympic silver medallist Colin Jackson is convinced this summer’s Paris Games could give rise to a “new generation” of household names in British athletics.

The decorated Welshman secured a silver medal in the 110 metres hurdles at the 1988 Games in Seoul and five years later won gold at the world championships with a world record time of 12.91 seconds that would stand for 11 years.

Jackson, 57, accepts his friend Usain Bolt’s now hung-up spikes might occupy an unfillable place in athletics, but feels the sport is more than ready for new superstars to emerge – an occurrence he believes is only possible at an Olympics.

He told the PA news agency: “If we have a successful team, which it’s believed to be, and we get five or six medals, if we achieve a ‘Super Saturday’ as we did in London 2012, that will be another kick-start, because that signifies a new generation.

“We won’t be looking at Jess (Ennis-Hill), Mo (Farah), Greg (Rutherford) any more. You’re looking at the next generation, touching distance for all up-and-coming athletes, and us pre-historic athletes will be happy to celebrate their success.”

Bolt stepped away from competition in 2017, nine years after the 2008 Beijing Games where he became the first man in history to win 100m, 200m and 4x100m relay golds in world record times in the same Olympics.

The “fastest man on earth” would go on to defend his 100m and 200m titles at an unprecedented two successive Games at London 2012 and Rio 2016, becoming box-office viewing and one of the most recognisable names in sport.

Jackson said: “When Usain [broke through], it happened at the Olympic Games, so when you break through you have to break through on that Olympic level.

“The World Championships are great, fantastic, yes, but it’s that dream of the Olympic Games that will make it come true.

“[Usain] is once in a lifetime, seriously. As an athlete and a person, I’ve known him for a long time and he’s just brilliant. His professionalism is up and beyond. He’s just magic.

“When you see somebody with the physical talent like that but [also] the rest of the attributes to be a global superstar, you’ve just got to tip your hat to him.”

Jackson believes Paris’ proximity and UK-friendly time zone, combined with – unlike the coronavirus-restricted Tokyo 2020 Games – full houses and weeks of “wall-to-wall athletics” across both the Olympic and Paralympic Games could catapult his sport back into the spotlight.

Take your pick of talent, from Zharnel Hughes – tipped by Bolt himself as a contender for 100m gold in Paris – world champion Josh Kerr hoping to upgrade his 1500m Tokyo bronze, 2024 world indoor pole-vaulting champion Molly Caudery or Commonwealth T38 100m champion Olivia Breen, who Jackson feels has “stepped up her game” since winning T38 long jump bronze at the Tokyo Paralympics.

Jackson, now a regular commentator, has spent plenty of time around para athletes and saw his career take off alongside that of fellow Welsh athlete and prolific Paralympic champion Tanni Grey-Thompson.

Still, he admits it was not until he became the international sports director for the Wings for Life World Run, which raises funds for spinal cord injury research, that he truly began to appreciate some of the specific challenges those affected face, from difficulties regulating temperature to insufficient government support.

The event, backed by Allwyn in a three-year partnership, takes place on May 5 this year, with everyone departing at the same time – midday in the UK – regardless of time zone across the globe.

Anyone can take part in the event, which embraces walkers, wheelchair-users and anyone else looking to test themselves against an in-person or virtual ‘catcher car’, covering as much distance as they are able.

Jackson’s advice to participants feels just as poignant for the Team GB and ParalympicsGB athletes poised for Paris.

“You should (always) be slightly disappointed,” he said. “Let me come back, work a little harder, just go a little bit further.

“Nothing is ever perfect, but excellence is good enough.”

It is hard not to be impressed by the sheer willpower and determination of Jamaica’s diving flagbearer Yona Knight-Wisdom.

While it is not surprising, as Olympians are often seen as the epitome of human performance given their incredible physical and mental strength, the manner in which Knight-Wisdom conducts himself is so businesslike that his financial challenges pale in comparison to his performances.

Despite having very little financial backing since he rose to prominence as Jamaica’s first-ever male diver to compete at the Commonwealth Games in 2014, Knight-wisdom has never lost hope and continues to establish himself on the global stage.

But while his ambition and immense ability shines through like the noonday sun, Knight-Wisdom is once again left contemplating his future in the sport, as he believes the hard work and sacrifice that goes into a thriving career means very little without the necessary funding.

This, as the task of achieving the Olympic dream requires financial accessibility, which Knight-Wisdom seldom has, as he sometimes struggles to make ends meet where preparation for, and getting into competitions are concerned.

It is for this reason why the talented diver, who recently qualified to represent Jamaica at a third-consecutive Olympic Games, might not push for a fourth, as the sport has been cruel in returning dividends on his spend.

“There are many factors that I will have to take into consideration when looking at the future. I think my body would be able to cope with another four years because I’m very professional and committed to doing things in the right way,” he declared.

“The main question for me is value. Of course, it would be amazing to chase a fourth Olympic Games, but there isn’t much money in diving, it takes a lot of personal and financial sacrifice, and I need to figure out if there is enough value in it,” Knight-Wisdom told SportsMax.TV from his base in the United Kingdom.

Though Knight-Wisdom’s hardship isn’t unique, as many athletes look for ways to make ends meet while training, it is the grace and faith that the English-born diver, whose mother is Barbadian and father Jamaican, exudes as he represents the country with much gusto that stands out.

Like his admirers, Knight-Wisdom continues to bask in the fact that he will again represent the country at a third consecutive Olympic Games, as he recently secured an automatic quota spot to this summer’s Paris Olympics Games.

Unlike Rio in 2016 and Tokyo 2020, this qualification struck an emotional chord for Knight-Wisdom, whose progress was derailed by ruptured rectus femoris tendons in his left knee late in 2022, which required surgery and months of rehabilitation for recovery.

“Yes, the emotion certainly caught me briefly after the preliminary round. Competing against 70 other divers and doing a dive every 50 minutes or so was a major mental battle…when you know you can’t afford to make a big mistake with each dive, 50 minutes is a lot of time for your brain to play tricks on you,” Knight-Wisdom shared.

“The hard work I put in before my injury and the motivation to recover and get ready for 2024 meant that I was feeling good and confident coming into this event, so I’m grateful and relieved it has resulted in a positive outcome,” he added.

That confidence stemmed from the fact that Knight-Wisdom sets appropriate goals, which helps to track his progress and provides feedback about the areas of his dives that need to be strengthened.

Add to that the fact that he holds strict expectations which does not allow for areas of his dives to be weak, thereby ensuring that he gives a capital effort on each occasion.

Still, the results were not always what he expected along the way.

But given his unwavering commitment and determination to reap success for the black, green and gold, Knight-Wisdom kept plugging away at training knowing very well that it takes flawless routines to turn his fortunes around.

The 28-year-old has shown in the past that he possesses enough ability to rise to the occasion when it matters most, and that he did at the World Aquatics Championships, where he ended with a semi-final score of 368.95.

“My performances were actually a little lower than I was hoping for, though that is because I anticipated the qualification standard would be a little higher than it was in the end. My dives were good and solid throughout, with only one major mistake in the semi-final, but they all need to be refined and improved to attract even higher scores from the judges when I do them well. But overall, my performances were similar to how my training has been, so I have no complaints,” Knight-Wisdom said.

“This time round I think I was more expectant that I would qualify, even considering the injury. It definitely wasn’t a certainty, but I wasn’t relying on hope and belief as much as I was for Rio or Tokyo. I feel like I’ve done what most people, including myself, thought I would do. I don’t think many people will be shocked or surprised that I have qualified this time so it did sink in very quickly and I was straight to thinking how I can get better,” he reasoned.

That said, the lanky six-foot tall diver declared his intentions to possibly spring a surprise in Paris, provided he maintains a clean bill of health to improve on his current vein of form.

“I’d love to put myself in a position to produce a shocking result in the summer. I just need to keep doing what I’ve been doing,” he stated.

“This (qualification) was another stepping stone on my journey back to peak performance, a potential obstacle successfully negotiated, so I will just continue working on improving the finer details of my dives and on more consistent execution. My confidence will continue to build going forward which will be displayed in my dives,” Knight-Wisdom ended.

Eilish McColgan believes she has a chance of winning a medal at the Paris Olympics as she looks to bounce back from a challenging 2023.

The Scottish distance runner was forced to miss the London Marathon with a knee injury suffered in training, which also kept her out of the World Championships in Budapest.

She is also grieving the sudden death of her stepdad John Nuttall in November but is stepping up her recovery and hopes to do enough to be on Team GB’s plane to France in the summer.

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The 33-year-old says adding a gold medal to her 2022 Commonwealth Games title is “outside my realm” but believes she can get on the podium.

Asked by the PA news agency if she is confident she will be in Paris, she said: “I would like to think so. I am professional athlete so I am always going to back myself.

“I have come back from a hell of a lot worse than this. So I am still here and I still think that even though I had a challenging 2023 I still think I have the capabilities of making the team.

“I have the qualifying time so that is the hardest part out of the way so I just need to show I am not injured and I am on the right path towards the Olympics. I feel confident.

“I am not sure how realistic a medal is at this point, making the team will be a big enough challenge at this point considering the amount of time I have been off and coming from where I have been but I would never write myself off.

“I need to get into the same shape that I got into last March and April then I will definitely be setting my sights on sneaking an outside medal.

“Winning might be outside my realm but there’s no reason I can’t be looking for one of those outside medals but I have to get myself back into shape.”

Nuttall, a former Commonwealth Games medallist, died from a heart attack before Christmas and McColgan wants to make her family, especially her mum Liz, proud.

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“I feel like I have had some tough times so I need to try and turn it around and make it worthwhile,” she aded.

“And also make my family proud, after what we have all gone through it would be a nice way to round off 2024, making my fourth Olympic Games.

“I would be the first Scottish athlete to do that so that is a big goal.”

Much will depend on McColgan’s training over the next few months, something which the Scot places a lot of importance on.

Often training on her own and in unfamiliar places, McColgan is able to feel safe by using Shokz headphones.

“I have been wearing them for several years, for me it is really important to be able to hear surrounding sounds whilst I am training,” she said.

“Certainly if I am on my own, going for runs in the evening, or in woodland areas or places I haven’t been before, it just gives me a little bit of added safety, being able to hear what’s around me.

“That is important for me. I enjoy running with music so I suppose it is good to have that motivation but at the same time it is not completely in my ear.”

:: Eilish McColgan is an ambassador for leading electronics brand, Shokz (uk.shokz.com)

Sky Brown’s Olympic surfing dream was wiped out after she failed to qualify for Paris 2024 at the ISA World Surfing Games in Puerto Rico.

The 15-year-old was hoping to represent Team GB in both surfing and skateboarding at this summer’s Games in the French capital.

But her quest for qualification in the former was extinguished by a third-placed finish in the sixth repechage on Friday, behind 14-year-old Chinese surfer Yang Siqi and Janire Gonzalez-Etxabarri of Spain.

She registered scores of 4.53 and 4.33 from her two best attempts for a combined total of 8.86 in the waters off Arecibo.

Fellow teenager Yang won the heat with 11.83 points, while Gonzalez-Etxabarri posted 11.43 to secure her place in Paris.

Brown is the reigning world champion in park skateboarding, but is greener on the elite surfing circuit.

The Japan-born athlete, who aged 13 won park skateboard bronze in the sport’s debut at Tokyo 2020, recently said it “would mean the world” to be an Olympian in both sports.

As the news of Shelly-Ann Fraser-Pryce’s pending retirement continues to soak in, Jamaica Olympic Association (JOA) president Christopher Samuda is among those already expressing gratitude to the decorated athlete, whose life and legacy on the track, has been an inspiration to many across the global sporting landscape.

In fact, Samuda hinted at his association's plans to celebrate the legacy of Jamaican sprint icon, who will hang up her spikes after the Olympic Games in Paris, later this year.

Since she won Olympic gold in Beijing in 2008, Fraser-Pryce has enjoyed one of the most dominating careers in track and field history, as she tallied eight Olympic medals, including three gold, 16 medals at the World Athletics Championships, which includes 10 world titles, and ranks as the third fastest woman in history with 10.60 seconds in the 100m.

But she is not quite done yet, as she will certainly be aiming to add to those accolades and, by extension, fittingly end her illustrious career on a high.

“Shelly-Ann Fraser-Pryce will retire from the track, but it will always be her stomping ground, given the lessons she taught and her legacy will remain. What an athlete. She is a culture of absolute discipline, courage and resilience. An Olympian and World Champion whose enduring commitment to country is inspiring,” Samuda told SportsMax.TV.

“She is a global sporting ambassador whose credentials are well known and are accepted by many countries. The Jamaica Olympic Association will honour those attributes which resided in ‘Pocket Rocket’, and which are now gaining ineffable expression in ‘Mommy Rocket’,” he added.

On that note, Samuda, while reflecting on her many accomplishments, highlighted that Fraser-Pryce is only human, who has given her all to the demands of balancing sport with family life.

“More importantly, she's a daughter, a mother, a wife, and a colleague. An Olympian, a human being endowed with a humanity that embodies goodwill, and a smile that comes from the heart. She embodies a spirit and personhood that makes her not just a gold medalist, but more importantly a standard bearer,” Samuda shared.

“What an explosion she has been on life's track which will forever bear her indelible footprints,” he noted.

The 37-year-old Fraser-Pryce in a recent interview, explained that her decision to retire after this summer’s Olympic Games in Paris stems from her wanting to dedicate more time to her family.

“My son needs me. My husband and I have been together since before I won in 2008. He has sacrificed for me and it’s because of that support that I’m able to do the things that I have been doing for all these years. I think I now owe it to them to do something else,” Fraser-Pryce said.

The vivacious athlete’s win in Beijing made her first Jamaican woman to win an Olympic 100m gold, and her follow-up victory in 2012 made her only the third woman to win back-to-back Olympic titles. She joined other greats Wyoma Tyus and Gail Devers of the USA to accomplish the feat.

Fraser-Pryce’s 2009 World 100m title in Berlin, saw her become the first woman to hold Olympic and World titles simultaneously, a feat she accomplished twice with victories in London in 2012 and Moscow in 2013.

The St Vincent and the Grenadines (SVG) government declared its commitment to supporting athlete Shafiqua Maloney as she prepares for the upcoming Paris Olympics in August.

Maloney garnered significant attention during her recent appearance on the SportsMax Zone, where she revealed that she experienced homelessness for several months in the past year and has been unable to compensate her coaches for an extended period of time. She also shared that her departure from the United States would result in her being barred from reentry until her application for an O-1 visa is approved. This visa application carries a price tag of $8,500.

Prime Minister Ralph Gonsalves on Friday stated that despite Maloney’s qualification, her journey to the Paris Olympics will be challenging. He also expressed his government’s dedication to providing assistance.

"I spoke to Shafiq to congratulate her and more importantly, for her own perseverance, and to commit to her the support of the Government of St Vincent for the Olympics in the first place, which is in August in Paris. She told me many things, which is not my place to talk about. I am not going through the many emails she sent to specific people because I do not want any controversy to surround this talented young lady," the Gonsalves shared.

"All I want now is that, going forward, between now and the Olympics, we help to take care of this young lady and see that she gets what is reasonably required. She told me a number that I wouldn’t reveal. Between now and August, I told her to send me details, and in relation to the visa, which I know about, she said some people were trying, but you know, the US visa authorities are problematic. I told her to send me all that has happened to see if, at a particular level, we get it sorted out," he added.

The prime minister also revealed that there could be possible sponsorship for Maloney through East Caribbean Group of Companies (ECGC) which has not been confirmed.  

"Camilo told me last evening that ECGC wants to be engaged, possibly in a sponsorship with Shafiqua. So, I called Jomo Cato and asked him to send me what they had in mind. I asked him what number they had, and I told him the number Shafiqua had told me. She said, Prime Minister, this is the Olympics. I want to be at the Olympics. But we are hoping that this matter can be sorted out before then," Gonsalves said.

The 24-year-old Maloney, who was the sole flag-bearer for St Vincent and the Grenadines at the Tokyo 2020 Olympic Games, recently established a new national 800 metres record of 1:58.69, at the 2024 Tyson Invitational in Arkansas. She surpassed her previous mark of 1:59.94.

Maloney followed up that performance with another national record of 4:33.68 in her debut run at a mile.

"I've never raced a mile before, so I found someone to hang on to and when I knew it was time to go, I just went. It (my late kick) kind of felt the same surprisingly, so whether it is a mile or 800m, the last 200m felt good, it probably wasn't as fast, but it felt the same and I just went out there and had fun. That is the most important part of what you do, especially when it is something your'e not used to, you always need to have fun and of course, execute," she told Arkansas Track and Field after the race.

"It is a long season, so I am just trying to stay healthy, remain injury free, but also get the work in so when it comes to Paris and the rounds, I am able to get the work in to be consistent and advance to the final. So, I am just trusting the process and trusting the Lord more than anything, He has been carrying me through. I know trusting in the Lord, myself and my coach, is definitely going to get me where I need to be," the talented athlete reasoned.

Olympic champion Jess Learmonth says she pushed the boundaries during her unexpected pregnancy in a bid to keep her Paris 2024 dream alive.

Learmonth, who won gold in the triathlon mixed relay at Tokyo 2020, became a mum for the first time when giving birth to Frederick last September.

The 35-year-old from Leeds fell pregnant during her recovery from a serious hip injury and, having not competed since May 2022, is on a mission to get back to her best in time for this summer’s Olympics.

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She told the PA news agency: “I probably shouldn’t have run on the day I gave birth. I actually pulled my calf on a run in the morning and then gave birth that evening.

“Looking back, I was heavily over my usual running weight and obviously my gait was completely different because I had a big belly.

“Maybe if I hadn’t pulled my calf I’d have said it was fine. But yeah, looking back, with two weeks to go, I probably could have just chilled out a little bit.”

Learmonth, determined to hit the ground running once Frederick was born, found medical research into training while pregnant to be limited.

Until the turn of the century it was rare to see women return to the top of their sport after giving birth.

Learmonth is grateful to the doctors and sports scientists at the National Sports Centre at Bisham Abbey and British Triathlon for their support.

“There were certain things I obviously did follow,” she said. “The massive one is not running for 12 weeks post-birth. If you come back too early, you can have problems later down the line.

“I followed all the advice, but it was the stuff they weren’t sure on that I kind of explored myself.

“I was still lifting heavy weights in the gym. I took the information and filtered it for me. They helped me find my own boundaries and explore what I could and couldn’t manage.”

Learmonth stressed that throughout her pregnancy she never allowed her heart rate to go beyond 150 beats per minute, while her approach, so far, appears to be paying off.

Running aside, she is closing in on the performance levels that saw her win Olympic gold and finish second overall in the 2019 World Series after multiple podium finishes.

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“I’m not far away,” said the 2017 European champion. “I’m just not as good as I was before, yet. There have been big changes in my life, having Fred and not training as much.

“It’s interesting to see how my body will react to doing less training and more recovery. It could go either way.”

Learmonth has been surprised by her progress as she targets the first Indoor World Cup event of the season in Lievin, France, for her return to competitive action at the end of March.

“I think Frederick’s helped me a lot because we’ve done a lot of tests in the lab and my numbers are probably just as good, if not better, than pre-pregnancy, certainly on the bike, which has kind of baffled me really,” she said.

“I don’t know if having him and the different hormones you get from having a child and post-birth has kind of helped me out, but it’s been really, really motivating.

“But after pregnancy I’ve found it a lot harder than I thought I would, mainly because of the logistics of him feeding and napping.

“I’m breastfeeding as well, so it’s difficult to get the timings right. I have to make sure, logistically, I’m on it.”

Learmonth, made an MBE in 2022, will not be the first triathlete to return to top-level action after giving birth as fellow Brit and former world champion Vicky Holland and Americans Katie Zaferes and Gwen Jorgensen have paved the way.

“They’ve definitely inspired me,” Learmonth added. “I just wish there was more definitive research out there that shows athletes can have children and come back and be just as good.

“There’s still a lot of stigma around training through pregnancy and certainly what I was doing and I’d love to help get more exposure and help inspire all new mums who want to get back into sport.”

Adam Peaty reflected on the bigger picture in an Olympic year after collecting a bronze medal on his return to the World Championships 100 metres breaststroke final in Doha.

Peaty was sidelined from the 2022 event due to a foot injury, and he missed out last year after stepping away from the sport to prioritise his mental health.

After qualifying fastest for the final, 29-year-old Peaty did not threaten gold medallist Nic Fink, of the United States, who led from start to finish.

Fink clocked 58.57 seconds, with Italian Nicolo Martinenghi second in 58.84 and then Peaty, who has won the event on three occasions, taking bronze in 59.10.

“It’s bitter-sweet because we didn’t come here for medals,” said Peaty, who is set to be a major British podium contender at the Paris Olympics.

“I wasn’t really too fussed about aiming for those medals because that’s just not the target. We’ve come off a hard bank of work.

“Last night gave me a little glimmer of hope that I could get faster even today, and maybe I would have if I had executed those skills.

“I am disappointed in that essence, but I have also got to make sure I don’t wear it because it has been a long time since I’ve been in this.

“You’ve got to get that balance right. My happiness now in the sport comes from knowing I couldn’t have done anything more, and tonight I knew I could have done something more.

“But I said out there that if I had got what I wanted tonight and maybe it would have equalled the best possible performance I could have done here, maybe that would have been just as dangerous as not getting what I wanted because this is going to push me, to make sure we are executing those skills perfectly.”

Jamaica's three-time Olympic champion Shelly-Ann Fraser-Pryce says she "owes" it to her family to retire after this summer's Games in Paris.

The 37-year-old, regarded as one of the greatest sprinters of all time, won the 100m title in 2008 and 2012. Fraser-Pryce also won Tokyo 2020 Olympic relay gold, plus three of her 10 world titles, in a comeback after giving birth to her son in 2017.

"There's not a day I'm getting up to go practise and I'm like, 'I'm over this," she told Essence.com.

"My son needs me. My husband and I have been together since before I won in 2008. He has sacrificed for me.

"We're a partnership, a team. And it's because of that support that I'm able to do the things that I have been doing for all these years. And I think I now owe it to them to do something else," she added.

On that note, Fraser-Pryce pointed out that this year's Olympics in Paris were about "showing people that you stop when you decide.

"I want to finish on my own terms," she declared.

In total, Fraser-Pryce has won three Olympic golds, four silvers and a bronze.

Jamaica Olympic Association (JOA) president Christopher Samuda says the value of their renewed partnership with Supreme Ventures Limited (SVL) goes beyond money, as his organization advocates and understands that greater currency is derived from social investment in the human capital and infrastructure of sport, athletes, coaches and administrators.

This, as the extended five-year partnership valued at $75 million represents a significant boost towards the country’s preparations for international competitions, including the Olympic Games in Paris, later this year.

“This five-year cash investment at a value of $75 million will fulfill that purpose and serve to build out the Olympic infrastructure in a substantive way, while facilitating talent in transitioning to the greatest stage, the Olympic stage, where aspirations in sport will be realized, as we at the JOA, engender in stakeholders, responsible citizenship in sport,” Samuda told SportsMax.TV shortly after the signing at the JOA’s headquarters on Friday.

Samuda stated that reshaping the JOA to broaden involvement is the paradigm of the current executive, as he pointed to the SVL’s increased investment, from its previous $45 million agreement over three years, as a testament of their belief in, and by extension, commitment to the movement. Besides athletics, numerous other sporting disciplines will be hunting qualification to the Paris Games.

“The renewal of this multi-million partnership between the Jamaica Olympic Association and Supreme Ventures Limited at a significant increased value, demonstrates corporate confidence in the Jamaica Olympic Association, and SVL’s unwavering commitment to the Olympic movement and indeed sport. But its value goes beyond money,” Samuda shared.

“The activations which will be carried out under this partnership will demonstrate innovation in the delivery of sports, specific skills in areas including education, coaching, business and commerce, governance and management, science and technology, as well as branding and marketing. All this while giving strategic support to events, all with the objective of blueprinting the creation of a local sport industry which is an imperative of economic development,” he added.

Meanwhile, SVL’s Executive Chairman, Gary Peart, said the decision to renew their sponsorship was made as a commitment to Jamaica’s athletes. He also credited the JOA for their efforts and transparency throughout their partnership.

“They sold us on a vision, they updated along the way in terms of what the results have been, and it’s been an exceptional journey. We took the decision 18 months ago that we’d renew, it was just a matter of how the renewal would be," Peart said.

"We sponsor several initiatives in our business on an annual basis and JOA ranks in the top one or two in terms of what the whole process is, the returns, etc. Ultimately, this money helps not just the Olympic movement but athletes and their ability to shine on the international stage, and hopefully get gold when they participate. We at SVL, we’re just happy to assist with that,” he noted.

Peart also announced that SVL will be giving Jamaicans the opportunity to attend the games in France through various promotions to be announced in the coming weeks.

Jamaica Olympic Association (JOA) president, Christopher Samuda, welcomed a recent move by the International Olympic Committee (IOC) to accommodate athletes' freedom of expression, albeit with certain restrictions, during the 2024 Olympic Games in Paris.

Though athletes have frequently used the Olympic stage to make statements through boycotts and protests, the IOC in a bid to not only protect the Games integrity, but also to strike a balance between freedom of expression and maintaining a respectful and competitive environment, has set out the places and forbidden topics where competitors will be able to express their opinions.

At the Paris Games, athletes will be able to express themselves freely in all but five moments –the opening and closing ceremonies, the medal ceremonies, during competition and during their stay in the Olympic Village. 

As such, the mixed areas where they interact with the media, press centres, press conferences, interviews, team meetings, traditional or digital media, social networks and pre-competition moments, such as call room and athlete presentation, will be the appropriate places for athletes to defend their points of view, but still under certain conditions.

For Samuda, the move represents a step in the right direction in the current era.

The Tokyo Games opened the door to the expression in the Olympic environment, which had been completely banned at previous editions. This, as players from the women's football teams of Great Britain, Chile, United States, Sweden, and New Zealand knelt on the pitch before some matches to protest against racism.

“The decision of the IOC to give a voice to athletes in designated spaces at the 2024 Olympic Games is laudable. The recognition of the inalienable right to freedom of expression which, notwithstanding, must be exercised responsibly so as to safeguard the integrity and reputation of the Games, which is of immense brand value to athletes, and importantly, to protect sport, which creates a meaningful livelihood for athletes and stakeholders,” Samuda told SportsMax.TV.

“Giving athletes a voice to articulate their viewpoints in spaces including the mixed areas where they will interface with the media, and also in press conferences, centres and interviews, as well as team meetings and traditional and new media, demonstrates athlete centricity on the part of the IOC,” he added.

Among the restrictions placed on athletes is the fact that they must respect the basic principles of Olympism, and refrain from attacking individuals, organisations or countries. Athletes are also expected to follow the instructions of their Olympic committee or federation, and avoid disruptive behaviour.

Disruptive behaviour in this case, could be making comments during the presentation or anthem of other athletes, or displaying a flag or banner at that moment.

According to rules published by the IOC, failure to comply with these rules may result in disciplinary action proportionate to the offence.

This, Samuda believes is a responsible stance by the IOC, as with the conferment of a right comes responsibility and therefore, athletes in their expression must also adhere to the IOC rules and guidelines.

“A very reasonable position which I have no doubt will be subject to further refinement as sport evolves globally, and the imperative to protect its integrity becomes more acknowledged in the interest of athletes and their livelihood,” Samuda reasoned.

“Capital and stakeholder satisfaction prefer a risk free and regulated environment in which to thrive. So, striking a balance between liberty to speak and the responsibility of remaining silent provides a safe haven for viable return on investment and engagement,” he ended.

Zharnel Hughes dismissed any fears over the direction of UK Athletics just seven months before the Olympics.

The Great Britain sprinter, who won 100m bronze at the World Championships last year, believes the governing body has no choice but to battle on.

Technical director Stephen Maguire’s sudden departure in October – after a record-equalling medal haul of 10 at the World Championships – was followed by the announcement of a £3.7million loss in December.

But Hughes, who has been training at his base in Jamaica, remains focused on his own work ahead of the Paris Games.

“They have to get themselves sorted out because they have major championships coming up,” he said, with Paula Dunn in interim charge through the Olympics.

“I hope everything will be ironed out by the time the championships come around and everything will be running smoothly for the athletes to be in the best place mentally to give our best performances.

“I hope they get their stuff sorted out. I see it, I read it but I keep my head down and keep moving.

“It did surprise me (Maguire’s departure). We had just come out of Budapest and, shortly after, it happened. ‘OK, what happened there?’ I just left it alone, no-one said anything to me.

“I’m pretty sure they’re aware it doesn’t have much to do with me. It’s not like I’m writing the cheques or anything.”

The 28-year-old is focused on this year’s outdoor season after opting to skip the indoor competitions, including the World Indoor Championships in Glasgow in March.

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Last year he claimed his first individual world medal, finishing third in the 100m in Budapest having broken the 100m and 200m British records.

He ran 9.83 seconds in New York in June – smashing Linford Christie’s 30-year 100m mark – before running 19.73 seconds in the 200m in London a few weeks later.

Hughes had written down 9.83 seconds in his diary before running the time and has already scribbled his goals down for this year.

“I’ve written down my times and what I want to accomplish. I’ve even said I want to break the British record again,” he said, ahead of defending his 200m European title in Rome in June.

“I want to medal in the European Championships and Olympics and want to get to the Diamond League final and see what I can do.

“Plans have been written down long before any New Year resolutions. I wrote them down in the first week of training.”

Zharnel Hughes is an ambassador for Vita Coco, for updates and information on the partnership visit: www.vitacoco.co.uk

Individually and in relay teams, Kito Campbell displayed dominant form in his season opening competition and with time on his side, the future is bright.

In fact, if all goes according to plan for Campbell this season, then an Olympic Games appearance in Paris later this year, could very well be on the cards, especially if he continues his rapid improvements in the breaststroke events, under the guidance of legendary Jamaican swimmer Sion Brinn.

“I'm aiming for the Olympics this year, but I think I'm going to take that one step at a time. I am in collegiate season now, so I just want to focus on being good for college, and then after that, focus on being good for the Olympics,” Campbell told SportsMax.TV.

The former Calabar High standout made the declaration after he smashed his own 50-yard breaststroke record during a season-opening meet, which pitted his Indian River State College against Rochester Institute of Technology and Grand Valley State University.

Campbell, currently in his freshman year, proved too good for rivals, as he stopped the clock in 25.14 seconds. He was almost a second ahead of runner-up Andrew Goh (26.04) of Grand Valley.

That time bettered Campbell’s 25.19 set at the 2022 PST 32nd Speedo Winter Championships, while representing Azura Florida Aquatics. He continues lead the National Junior College Athletic Association rankings in the event.

The 20-year-old completed the sprint breaststroke double when he took the 100-yard event as well. Much like he did in the shorter event, Campbell went out hard and left the field in his wake, as he clocked splits of 25.93 and 29.39 on his way to a final time of 55.32.

Campbell, swimming the breaststroke leg, which he completed in 25.09, earlier assisted his Indian River team to victory in the 200-yard medley relay in 1:30.47. He also placed fifth in the 100-yard individual medley in a new personal best time of 53.19, lowering his previous best of 53.60.

Having firmly established himself as the best Jamaican breaststroke in the yard and Olympic-sized pools, Campbell is now hoping to build on his current momentum, as his coach, Brinn has put structures and strategies in place that have aligned him on the path to success.

“Things have been going well for me so far, I've dropped times in all of my main events for this year and training has been going well. I feel like I'm improving constantly since I've arrived at Indian River, and coach Sean has been really taking me under his wing. I wouldn't say I've improved in strength drastically, but the technical aspect of turns, underwater and dives are just right,” Campbell explained.

Campbell, who has represented Jamaica at numerous championships, to include the Pan American (PanAm) Games, Commonwealth Games and the FINA World Championships, knows that swimming can be a game of centimetres and milliseconds.  As such, he admitted that he doesn’t boast too much in the expectations department.

“The details are what I have been fine tuning over the past couple months, and it's been getting better and better. I no longer go into seasons with expectations anymore, I just I race on the day, give of my best and the results will come,” he reasoned.

“But like I said, things are coming together, and I feel really good. I feel like I'm in a really good spot right now and I think the rest of this collegiate season is going to be great for me,” Campbell added.

Still, the former Kaizen Swim Club representative is well aware that it will not all be smooth sailing in the years ahead, as he pushes for longevity in his career, but the hope is to draw on experience to bring his Olympic dream to fruition.

“After the collegiate season, I have a few long course competitions that I'll have to contest, but I'm going to take that one step at a time. I usually don't like to mix too many things in my head, because I don’t want to be focusing on long course times when I'm only swimming short course. So right now, it's collegiate season and after that long course, and then we aim for the Olympics,” Campbell declared.

Athletics world champion Josh Kerr intends to use his disappointment at not being shortlisted for the BBC Sports Personality of the Year award as “big motivation” going into the 2024 Paris Olympics.

The 26-year-old Scot won the 1500m title at the World Championships in August after finishing ahead of favourite Jakob Ingebrigtsen in Budapest, an achievement which many thought would earn him a place on the SPOTY list, including World Athletics president Lord Coe.

The list of nominees which was announced on Tuesday included former cricketer Stuart Broad, jockey Frankie Dettori, footballer Mary Earps, wheelchair tennis player Alfie Hewett, golfer Rory McIlroy and Kerr’s fellow athlete Katarina Johnson-Thompson.

Kerr admitted he was “massively disappointed” at not being on the list but thinks it will drive him on to turn the bronze he earned at Tokyo 2020 into a gold in Paris 2024.

He said: “I’ve been honoured in many different ways by a lot of fantastic people but we always think about the ones we didn’t get so it’s big motivation for me.

“Obviously massively disappointed, it’s such a prestigious event and award that I would loved to have been involved in.

“There’s nothing I can do. We are in a cut and dry sport – not a lot of things in my career have been up to other people’s judgement and I’ve always been taught to leave no doubt and obviously I left an element of doubt.

“I’m an Olympic bronze medallist and I’m going to go after that gold medal. I’ve earned everything I got in my career to this point and I’m going to earn the right to be in that conversation and I’ll show that through my performance and mental resilience.”

Team GB team-mate Johnson-Thompson also brought home a gold medal from the 2023 World Championships when a second-placed finish in the 800 metres guaranteed her heptathlon gold.

Kerr had already planned to attend the BBC event but now says he will go and support Johnson-Thompson to win the award ahead of a big year for the sport.

He added: “I will be there to represent athletics but KJT (Johnson-Thompson) had such an amazing comeback from 2019 and I think we are all proud to be there to support her.

“I’m not sitting crying about it, I’m getting out the door and start working for next year but I’ll be there to support her and that’s my job now.

“I was someone that brought a gold medal home for Britain and so was she. I’m excited in supporting her in hopefully winning this next week.

“I was hoping to get my flights covered if I’m honest but I don’t think that’s quite covered this time – I was hoping to be on that shortlist but I’m not, I’m still going to enjoy that experience.”

Kerr’s attention now switches to the Paris Games where he will look to earn another gold medal next August, and can take huge confidence from his win in Budapest after beating Tokyo Olympic gold medallist Ingebrigtsen of Norway to the world title.

He said: “I known I’ve always had the capabilities of being the best in the world but having the ability to do it and not just say I’m good enough… I’ve been in all these finals and not quite been able to do it so it’s nice to have one in the bag knowing my mind and body are capable of that big moment.

“I’m thinking like a champion and my life is getting structured like a world champion so instead of thinking I’m good enough, I’m just going to be on that roadmap to success!

“I’ve had this Olympic circle for a long time and I knew at age 26 I will be at the peak of my career in the 1500m and this would be the one so I’m excited to continue that dream.”

The Paris Olympics and Euro 2024 will underpin next year’s sporting calendar.

Here, the PA news agency picks out 10 stars who are expected to shine.

Sky Brown

Britain’s skateboard superstar claimed an historic bronze medal at the delayed Tokyo 2020 Olympics and will head to Paris as the reigning world champion in the park category. Still only 15, Brown has still not given up hope of also representing Team GB in the Olympic surfing event in Tahiti.

Simone Biles

One of the world’s greatest ever gymnasts launched a spectacular return in 2023, after an extended hiatus to prioritise mental health. With a remarkable four world golds, including in the prestigious women’s all-around, Biles once again set her stall out as the star to watch in Paris.

Noah Lyles

The US track star dazzled in 2023, winning gold in both 100m and 200m at the World Championships in Budapest. Looking to build on the 200m bronze he took in Tokyo, Lyles is intent on expanding his horizons by potentially also forming a part of the men’s 4x400m relay squad.

Jude Bellingham

England’s Bellingham has made a stunning start to his Real Madrid career, scoring 12 goals in his first 14 LaLiga appearances and also becoming the first player to score in each of his first four Champions League appearances for the club. A sensational platform at Euro 2024 in Germany awaits.

Sam Walters

The 6ft 6ins Walters was one of the more dependable figures in another testing rugby league season for Leeds Rhinos, so it came as a great surprise that he was allowed to leave to join rivals and reigning Super League champions Wigan. Walters’ speed and power can only make the champions stronger.

Jannik Sinner

Speedy baseliner Sinner has been threatening to move into serious grand slam title contention for some time and the signs are that 2024 could be his year. Sinner won two of four meetings with Novak Djokovic – including a dramatic Davis Cup rubber – and more of the same is seemingly assured for 2024.

Luca Brecel

He probably will not practice and will be one of the first to write off his chances. But enigmatic Belgian Luca Brecel will return to the Crucible in April as the defending world snooker champion – and one of the few top-level current players who can boast the stamina to get to the end of the 17 gruelling days.

Kylian Mbappe

Mbappe might not be in the best of moods in relation to his club career but his importance to France – and his ability to light up the game’s biggest stages – will be in evidence during Euro 2024. Moreover, Mbappe still harbours hopes of appearing as an over-age player at the Paris Olympics.

Keely Hodgkinson

So far it has been a career of so near yet so far for the British 800 metres ace, who has had to settle for silver medals at consecutive world championships, as well as the Tokyo Olympics and the Birmingham Commonwealth Games. All eyes will be on her bid to go one better in Paris.

Nat Sciver-Brunt

The all-rounder, who has landed a deal to play for Perth Scorchers in the next women’s Big Bash, will play a pivotal role when England are scheduled to head to Bangladesh in 2024 as one of the favourites to clinch the women’s T20 world title.