Racing United FC, the newly promoted team to the Jamaica Premier League (JPL), is gearing up for their inaugural season in Jamaica's top-flight football competition. With the 2024 JPL season set to kick off on September 15, the team is working tirelessly to ensure they are ready to compete at the highest level, despite facing significant financial challenges.

Managed by Nigel Walker and coached by Anthony Patrick, Racing United has been in training since early July, focusing on getting their squad in peak condition ahead of the season opener. "The season is starting early this year on September 15, and we are pushing for full readiness. I can say right now we are at about 80 per cent readiness," Walker told Sportsmax.TV as he reflected on the team's commitment to being fully prepared.

Racing United secured their spot in the JPL by defeating Westmoreland-based  Reno FC 2-1 on aggregate in the promotion playoffs, marking a significant achievement for the club. However, the transition from amateur to professional football has brought with it the need for greater financial resources. Walker highlighted that while the team is prepared on the field, securing the necessary funding for a more demanding and extended season remains a pressing concern.

"Our biggest challenge so far has been financial, as we are no longer an amateur team. Now in the premier league, it requires financial resources, and with this season being longer with three rounds, we need more support," Walker explained. The club is currently in discussions with potential sponsors, and Walker is optimistic about finalizing these talks soon.

To strengthen their squad, Racing United has been active in the transfer market, bringing in 10 new players with Premier League experience. Although the names of these players have not been officially released, as final details are still being worked out, Walker emphasized the importance of these signings. He credited Coach Patrick for his role in selecting players who will bring valuable experience and skill to the team.

Recognizing how critically important it has become for local footballers to excel beyond just technical skills on the field of play, Malta, in partnership with Professional Football Jamaica Limited (PFJL), hosted the “Malta Holistic Workshop” on Saturday, August 17, at The Summit in Kingston.

With a focus on enhancing physical fitness, proper nutrition, and fostering mental resilience, the brand’s initiative under the Malta Sparks campaign addressed key areas like balancing academics with athletics, conflict resolution, self-marketing, branding, and media management offering a well-rounded strategy for athletic growth.

“This workshop has provided me with valuable strategies to better support my son on his athletic journey, especially in managing stress and time—challenges he often encounters. I know a lot of other young athletes struggle with many of the focus areas today and so, I am truly inspired as a parent by this initiative,” said Sherridean Orridge, the mother of Romane Foster who plays for Jamaica Premier League club Portmore United.

“I know there was a nutrition session hosted about a month ago so I commend Malta and PFJL, for their exceptional work with our footballers, and I sincerely hope to see more initiatives like this in the future.”

The educational sessions engaged participants from four Premier League Clubs: Mount Pleasant Academy, Waterhouse FC, Portmore United, and Harbour View FC. The workshop featured session leaders, including veteran coach and Malta Brand Ambassador Neville Bell, Sports Teacher and Lifestyle Coach Krisneve Palmer, Sports Marketing Consultant Tanya Lee Perkins, Communications Expert Stacy-Ann Smith, and Sports Psychologist Dr. Olivia Rose.

“It was commendable to see both guardians and footballers participating in the workshop. This experience has provided athletes with a broader perspective on how to represent themselves, an aspect that is often overshadowed by the focus on athletic performance,” Owen Hill, CEO of Professional Football Jamaica Limited remarked.

“By investing in their holistic development, we are preparing our local football stars to excel not only on the national stage but also to present themselves as the best version of who they can be.”

Contributed: 
Chief Executive Officer of Professional Football Jamaica Limited, Owen Hill, delivered a pep talk to Mount Pleasant Football Club footballers during the lunch break of the Malta Holistic Workshop, held at The Summit.

Kick-starting the event, Bell emphasized in his speech that discipline is the greatest asset a footballer can possess. The veteran coach highlighted that “discipline not only paves the way to success but also that—to be a great footballer, one must have the right attitude and a strong sense of self-worth”.

Adding to the discussion, Dr. Rose advised parents to create a safe environment and maintain open communication with coaches, noting that athletes thrive when they see the rewards of their hard work, which boosts their confidence.

Media Communication Consultant Stacy-Ann Smith helped the players improve on their communication skills through mock media-interview exercises and public speaking activities. This was complemented by Sports Marketing Consultant Tanya Lee Perkins, who offered tips on self-marketing and encouraged active social media engagement to build a solid personal brand.

The workshop concluded with Lifestyle Coach Palmer, who provided guidance on balancing academics and football and highlighted that education offers diverse career opportunities beyond sports.

"With this holistic workshop, we aimed to provide both guardians and athletes with an experience that offers practical ways to best care for their social and mental well-being, targeting multiple layers of growth and development. We must commend the guardians and coaches for being a part of this experience and for their continuous support,” said Malta Junior Brand Manager Cavell Robinson.

“As part of the Malta Sparks campaign, we plan to conceptualize more initiatives like this in the future. With this it is our hope that these young talents will blossom and develop in ways that will make us all proud."

Arnett Gardens Head coach Xavier Gilbert continues to bask in the glow of his team’s recent CFU Club Shield triumph, which he believes, is not only a testament to their hard work, but also a significant boost for the club and the surrounding community.

In fact, Gilbert pointed out that the Club Shield win –a first for any Jamaican club –also provides a solid platform on which they will seek to build ahead of the upcoming Jamaica Premier League (JPL) and more importantly, the Concacaf Caribbean Cup.

The ‘Junglists’ wrapped up victory courtesy of Rushane Thompson’s all-important 73rd-minute strike against Grenades Football Club of Antigua and Barbuda in Curacao.

“It wasn’t easy, there were a lot of different challenges that we had to navigate during the tournament, but I think we handled ourselves pretty well. There are a lot of things that we have to work on heading into the other tournaments but I am happy with most things,” Gilbert told Sportsmax.TV.

“This victory augurs well for the club and the community. It has been a while since they won anything, so I am happy to bring a silverware to the club and I hope it’s the first of many because the aim is to continue on that vein in the upcoming competitions,” he added.

Reflecting on the knockout tournament in which they played four hard-fought games across nine days, Gilbert said their triumph was highlighted by tactical prowess, coupled with the unwavering hunger and determination of his players.

“I have to lift my hats off to the players, my staff and the medical team for the way they acquitted themselves. Four games in nine days was not easy, but the management staff did their part in putting the necessary things in place to ensure that life was a little easier for us while we were here,” he shared.

“So again, it (Shield win) is a reflection of the dedication of the players, the support of our fans, and the commitment of everyone involved with Arnett Gardens. It is a significant achievement that sets a positive tone in more ways than one. It brings a sense of joy and unity because it’s not just about the players on the field but also about the fans and everyone who supports the team. This triumph is for all of us,” he noted.

Looking ahead to the Jamaica Premier League and the Concacaf Caribbean Cup, Gilbert expressed optimism about their prospects. However, he is well aware that it will require continued hard work and significant improvements to prove competitive, particularly in the Caribbean up.

By virtue of topping the CFU Club Shield, Arnett Gardens will be placed in Group A of the Concacaf Caribbean Cup alongside fellow JPL outfits Cavalier and Mount Pleasant, as well as Haitian club Real Hope and Trinidad and Tobago’s Police FC.

“For sure. Winning the CFU Club Shield has given us the confidence and momentum we need. We know what we are capable of, and we are ready to take on the challenges ahead in the Premier League. Our aim is to ensure the players are well prepared to build on this success and continue to perform at a high level,” the tactician stated

“The Concacaf Caribbean Cup will be a different level of competition, and we have to be at our best. Again, we know we have the potential to compete with the best, and we are committed to working hard and improving our game,” Gilbert ended.

As Wray & Nephew White Overproof Rum enters into the second year of its partnership with the Jamaica Premier League (JPL), it launched new-look jerseys at the Appleton Estate Jamaica Rum Festival.

The patrons of the festival, held at the Catherine’s Hall Sports Complex on July 18, 2023, experienced a fashion show showcasing six of the 14 team’s jerseys.

The fashion show unveiled the new kits for JPL 2024 season winner Cavalier FC, and the runner-up Mount Pleasant Football Academy. Also highlighted were the jerseys for Harbour View FC, Portmore United FC and Arnett Gardens FC and Montego Bay United FC (MBUFC).

On hand to see the show were executives of MBUFC, who lead the only top-tier professional football club from Jamaica’s western region, including Coach Rodolfo Zapata, General Manager Sumil Reid and Director Anthony Cameron.

“These jerseys are another manifestation of the Wray Rum partnership with the JPL, said Kerry-Ann Bryan, brand manager of Wray & Nephew White Overproof Rum. “Our patrons at the Appleton Estate Jamaica Rum Festival were the first to see and appreciate this next layer of support.

“Wray & Nephew has been a storied sponsor of football in Jamaica. We offer over $300 million in support across the Jamaica Football Federation national men’s and women’s programmes as well as to the JPL and Kingston and St Andrew Football Association (KSAFA),” Bryan explained after the jerseys were revealed.

The kits were produced in partnership with Admiral and brandish bold colours, unique patterns, and details that represent each club, its surrounding community and showcases each Football Club’s history. The 14 JPL teams will utilise the home and away vibrant kit designs for 2024/25 season.

Having launched the kits, Rum Fest eventgoers had the opportunity to get first dibs on their jersey pick from the Wray & Nephew White Overproof Rum football-themed festival booth.

The JPL and Admiral collection can also be purchased online via the Admiral website, or at the Locker Room Sports location in Kingston.

With a new head coach on the horizon and a commitment to excellence, Roger Simmonds, general manager of Dunbeholden FC says the club is embracing a new era that is focused on strategic growth and, by extension, becoming perennial title contenders in the Jamaica Premier League (JPL).

In fact, it is the implementation of that for propelling the club to new heights, and Lenworth “Teacha” Hyde’s ability –or lack thereof –to align with the movement that Simmonds said resulted in the club parting ways with the coach on Wednesday, ahead of preseason preparation for the upcoming 2024-25 JPL season.

Hyde, who took the reins from Harold Thomas for the 2023-24 campaign, guided the St Catherine-based club to an eighth-place finish on 37 points, having won 10 of their 26 games, while losing nine and drawing seven.

"The club's management was always in dialogue with Mr. Hyde and the coaching Staff from the beginning of last season and throughout the season, as we sought to align our vision and philosophy while maintaining a high level of performance on and off the field,” Simmonds shared.

Dunbeholden FC in Concacaf Caribbean Cup action.

“Despite the on-field failures (8th place), we nevertheless tried to persevere, but there are difficulties with the alignment of our vision off the field and consequently we felt it was best for both parties to separate amicably before the start of the 2024/25 JPL Season. We have already identified his successor, and the club will make an announcement in another week or so,” he told SportsMax.TV.

Despite Hyde’s departure, Simmonds is optimistic about the future, and is eager to build on the foundation that was established two years ago when Dunbeholden contested its first ever JPL final since earning promotion at the start of the 2018-19 season.

It was on the back of that runner-up finish that Dunbeholden also made an historic appearance in the 2023 Concacaf Caribbean Cup, where they ended with four points from four games.

“We had some positives to celebrate such as the development and emergence of young players, as well as the continued strengthening of the club's structure. Despite numerous player and coaches’ movements (out), we were still competitive in all games throughout the season, which underscored the resilience of the club,” Simmonds stated.

“However, not making the JPL Playoffs after being a finalist the previous season, and not reaching the second round of the Concacaf Club Championships were major low points for us. As a result of the above and other reasons, we are cognisant of the fact that we have to be intentional about where we are going, how we should get there, and the team –management and players –that can get us there in our stated timelines,” he added.

Dunbeholden FC in JPL action against Mount Pleasant.

On that note, Simmonds stressed the need to enhance the club's performance and competitiveness in the JPL. Central to this strategy is the recruitment of a new head coach who aligns with the club’s ambitions and philosophy.

“The mandate for the club, management, technical staff, and players is that it cannot be business as usual. Operating a Football Club is an expensive venture and therefore a reasonable return on investment would be at least to be able to participate in the playoffs with the intention of securing Concacaf Football. With that said, we are in the process of re-energizing the team through employment of personnel, both on and off the field, for the new JPL season and in due course the information will be made available to the public,” he declared.

Having lost a number of players such as Demario Phillips, Atapharoy Bygrave, and others to Mount Pleasant FA, along with talismanic midfielder Nickoy Christian to Waterhouse, Simmonds, gave the impression that the club has not ruled out the possibility of bringing those players back in to strengthen the squad.

“We would have lost not just players, but coaches too which says we are doing something right. But, no final decision has been made as yet regarding any of those players,” he shared.

Mount Pleasant Football Club, the 2023 Jamaica Premier League (JPL) champions, has announced that the contracts of head coach Theodore Whitmore and his technical staff will not be renewed. The club is set to embark on a new direction that aligns Mount Pleasant Academy with the Football Club.

Mount Pleasant announced that the contracts of Whitmore and his staff will expire on July 31, 2024. In a statement, the club cited the need for a new direction as the reason for the change.

"The club is embarking on a new direction which synchronizes Mount Pleasant Academy and Mount Pleasant Football Club," the statement read. "Mount Pleasant will shortly announce a new technical team to chart the course of the club. The club is committed to achieving all the sporting goals and objectives entering this new phase and new direction."

Whitmore, who joined Mount Pleasant in July 2022, led the team to its first JPL title last year, triumphing over Cavalier 2-1 in the finals. His tenure followed his departure from the national senior men's football team in December 2021.

Mount Pleasant relinquished their title when they lost to Cavalier 3-4 on penalties in the 2024 final.

Following the success in 2023, an elated owner Peter Goule told Sportsmax.TV highlighted the club's long-term vision. "We are pretty excited, we have put a lot of work into the academy and the platform is well and truly set to accomplish all that we want to. It will take a few years to build a complete institution, but we have people willing to come along and help us to move to another level, so we firmly believe we will be able to get there and put Jamaica’s football on the map the real way," he said then.

It has now become apparent that Coach Whitmore will not be part of that vision.

"The club wishes to express profound gratitude to Coach Whitmore and his technical team for their leadership over the past two seasons which brought glory and success to the club. Their invaluable contribution has seen Mount Pleasant Football Academy make an indelible mark in the Jamaica Premier League and in the parish of St Ann. We wish them all the best in their endeavours going forward."

Whitmore's departure marks a significant change for Mount Pleasant as they look to build on their recent success and continue their development both on and off the pitch.

Cavalier SC secured their third Jamaica Premier League title in thrilling fashion on Sunday night, defeating defending champions Mount Pleasant FA 4-3 on penalties at the National Stadium in Kingston.

After a hard-fought 1-1 draw in regulation and extra time, the match was decided by a tense penalty shootout. Cavalier SC goalkeeper Vino Barclett emerged as the hero, making two crucial saves during the shootout. Nicholas Hamilton, who entered the game late in extra time, sealed the victory with the decisive penalty.

Mount Pleasant had taken the lead in the 65th minute through Devonte Campbell, whose well-placed shot found the net. However, Cavalier SC quickly responded just two minutes later when Richard King leveled the score from close range.

Despite both teams pushing for a winner in extra time, neither could break the deadlock, leading to the drama of penalties. Initially trailing 0-2 in the shootout, Cavalier SC staged a remarkable comeback, holding their nerve to prevail 4-3.

 In the playoff for third place earlier in the day, Arnett Gardens secured a convincing 4-1 victory over Waterhouse.

 Cavalier SC's triumph marks a significant achievement for the club, avenging last year's final defeat to Mount Pleasant and showcasing their resilience and determination throughout the season.

Dwayne ‘Busy’ Atkinson scored his sixth and arguably most crucial goal of the Wray & Nephew Jamaica Premier League season when he netted the opening goal for Cavalier FC against Arnett Gardens FC in their return leg semi-final at Sabina Park on Sunday.

With the tie delicately poised at 1-1 after the first leg, it was evident that in a match defined by fine margins, the first goal in the return leg would be pivotal.

The match was only 15 minutes old when Atkinson converted from the penalty spot to put the ball in the back of the net, giving Cavalier a 1-0 lead on the day and a 2-1 advantage on aggregate.

A stunning strike by Adrian Reid in the sixth minute of added time at the end of the first half then provided last season’s runners-up with a perfect 2-0 cushion heading into halftime. Keith Simpson's stoppage-time goal in the 94th minute was only a consolation for Waterhouse, as the game concluded 3-2 on aggregate in favor of Cavalier.

Atkinson was just 19 years old when he clinched the title with Cavalier in 2021. Having gained valuable experience overseas playing in Iceland last year, he hopes that the lessons learned in Europe will prove beneficial when they face Mount Pleasant FA in the final for a second consecutive season.

The designated penalty taker for Cavalier revealed that he was confident when he stepped up to take the spot-kick against Arnett Gardens goalkeeper Eric Edwards.

 He also emphasized the importance of scoring first for Cavalier to quieten the vocal Arnett Gardens fan base.

 “It was really important for us to take the lead against a team like Arnett, who have such a large fan base,” he noted.

 While expressing confidence ahead of Sunday’s showdown against the reigning champions, Atkinson remained mindful of the threat they pose.

 “I am very confident of victory, but Mount Pleasant is a very good team, so I need to put in a lot of work with the boys and stay focused for this one,” said the diminutive winger.

 Last year’s painful defeat in the final has been a driving force for Cavalier all season, especially for Atkinson and his teammate Richard King, who were both playing for Vestmannaeyjar FC in Iceland at this time last year.

 They both missed the final and are thrilled to have the opportunity to rectify last year’s disappointment.

 Atkinson admitted that it was agonizing to watch from afar and not be able to assist his team, but he is now ready to claim his second premier league title come Sunday.

 “I have no words to describe how I felt last year, not being able to help my teammates, but I was playing for another team in another league at that time. This season, we have worked hard and have been dedicated to achieving our championship goals.”

 “It would mean a lot to me and my teammates to win this season because, as you can see, there is a lot of talk going around that Cavalier only won the JPL during ‘corona time,’ so winning this one would be fantastic,” he explained.

 Surprisingly, Atkinson says he would have preferred to play the final at Sabina Park.

 “I would have preferred to play the final at Sabina Park instead of the National Stadium because it has a better pitch than the stadium.”

 The 22-year-old is gearing up to put on a show in the final with hopes of securing another overseas contract at the end of it all.

 “I believe that an outstanding performance in the final could help me secure another overseas contract, so I want to deliver for my team,” he acknowledged.

 Cavalier and Mount Pleasant will battle it out in the Wray & Nephew Jamaica Premier League finals at the National Stadium on Sunday, May 19, starting at 6:30 pm.

NB: The Jamaica Premier League final will be aired live on Sportsmax.

Kaheim Dixon, the talented young footballer currently representing Arnett Gardens in the Jamaica Premier League, is preparing to make a crucial decision about his future once the season concludes. Dixon, who has garnered interest from several European clubs and who has a preference for playing in Belgium, is weighing his options as he looks to further his career on the international stage.

An exciting prospect while playing for DaCosta Cup champions, Clarendon College, Dixon's impressive performances on the field have caught the attention of scouts and club representatives, sparking discussions about potential opportunities abroad. With a strong desire to continue his development in a competitive environment, Dixon sees Europe as an ideal destination to advance his skills with Belgium being his preferred destination.

"I'm focused on finishing the Jamaica Premier League season with Arnett Gardens before considering my next move," Dixon told Sportsmax.TV.

Dixon's decision-making process will involve consultations with his club officials and discussions with his family to determine the best path forward for his career but explains his preference for where he would like to end up.

"Playing in Belgium appeals to me because of their commitment to developing young players."

Dixon made his senior debut for Jamaica’s Reggae Boys during the semi-finals of the CONCACAF Nations League against regional powerhouse, the United States and acquitted himself fairly well. His performance also convinced him that he is ready to play professional football.

Reflecting on his CONCACAF Nations League campaign, Dixon shared insights from his experience. "I learned a lot. You have to be disciplined on and off the field," Dixon remarked. "In the game, you have to adjust quickly; only dribble in the attacking third."

In response to the interest from European clubs, Dixon acknowledged the opportunity but stressed the need for continuous improvement. For now, though, he remains focused on winning the Jamaica Premier League title for Arnett Gardens.

"It's a good thing that clubs are interested, but I've still got to improve on my season as well," he said.

Striker Fabian Reid recently crowned himself in glory when he became the Arnett Gardens player to score 80 goals in the Wray & Nephew Jamaica Premier League. Reid notched his 80th goal with a superb strike that helped lift Arnett Gardens to a 1-0 lead over fierce rivals Tivoli Gardens in the West Kingston derby.

However, Tivoli would respond by scoring three goals to win the match and dull the lustre of Reid’s milestone. Despite the final result, Reid was happy to have experienced that historic moment.

“It’s a feeling I can’t even find words to explain,” he remarked. “But one thing I can say is, I give God thanks. It’s not an easy task to do but I do everything in my power at all times to be that forward I was called to be. It’s a great joy for me!”

Reid began playing in the league for Arnett Gardens as a 20-year-old after he transferred from his junior club Boys Town and has spent the last 12 years playing in a number of positions in midfield before settling in the striker position where he has flourished.

 “I never dreamt of scoring so many goals but I’m just a natural goal scorer,” he said. “Every time I go out on the pitch, I want to go out there and deliver for my team to win. I felt very excited when I scored to go to 80 goals.”

Nicknamed “Muller” after the great German striker Thomas Muller, Reid says that his next target in the league is to get to 100 goals with Arnett Gardens, the only team that he has played for in the premiership despite many attempts by a number of other local clubs to lure him away.

“My heart is at Arnett Gardens from I was little was a boy until now. A lot of teams have made offers for me, but I don’t take it,” he revealed.

Reid has played for three clubs overseas, including, San Juan Tablet in Trinidad and Tobago in 2014/2015, FC Dlia Gori in Europe 2018/2019 and Neroca in India in 2023 from where he recently returned to Arnett Gardens.

His form in the premier league which has seen him score six goals in as many games since he returned in January and has earned a recall to the Reggae Boyz training camp by Head Coach Heimir Hallgrimsson.

In seven previous appearances for the Reggae Boyz, Reid has netted on three occasions.

Javane Bryan is in the middle of his debut season in the Wray & Nephew Jamaica Premier League at 27 years old.

Admittedly, he has joined the party late, compared to the many others who are now plying their trade in the top league of Jamaican football and that is exactly why the Waterhouse FC striker believes that he has something to prove.

“It took me so long to get here, now I’m here and making a statement and showing the reason I belong here,” said the striker who is now the leading scorer in the league at the end of match week 15.

Bryan does not lack in confidence and credits his journey to the Wray & Nephew Premier League with the instant success he has been enjoying in front of goal.

“Even though it’s my first time playing in the Premier League, other leagues that I played in I used to execute in them just as well, so I bring it forth into the Premier League. I have taken my chances when I have gotten them and made use of them,” he insisted.

The former Tivoli Gardens High School player who had his final season in schoolboy football, was stymied by a position change just when he was hoping for his breakthrough.

“I went to Tivoli Gardens High school and played Pepsi (U-14) and Colts (U-16). I didn’t get to play outfield in Manning Cup because I had to take the responsibility in goal when the goalkeeper got a red card in the first game.

“So from there on, I was in the goal until he got back into the squad and then I was on the bench. After that I stopped keeping and went back outfield,” he explained.

After leaving high school Bryan returned to his preferred position where he again started to thrive.

“My first senior season was with Rae Town playing in the Super League where I started playing centre forward and then I moved on to Vere United and won the Super League with them. From Vere I went to Falmouth FC and then to Meadforest, before moving to Waterhouse in the premier league this season.”

Bryan is currently half-way towards his season’s target with just over half of the season played.

“I am looking forward to about 20 goals. I just have to work hard. Every chance I get, I just have to make use of it,” he reasoned.

He opened his goal-scoring account in the premier league with a brace against Montego Bay United in the second match of the season and hit double figures when the teams played out a 2-2 draw in the return leg on Monday night when he scored the opening goal of the contest.

Waterhouse sits just outside the playoff positions in seventh place on 20 points, but Bryan has total confidence is his team going all the way this season.

“With the group of players I am playing with, I think we have the squad that can do it. I believe in my team, and I believe in myself and the coaching staff and the management staff that this Waterhouse team can win this title,” he proclaimed.

After separating himself from Tivoli Gardens striker Justin Dunn who has nine goals, Bryan will be hoping to push on in the race for the Golden Boot which would certainly be a highlight in his premier league debut season.

Javane Bryan celebrates one of his goals against Montego Bay United at the Stadium East Field in mid-October.

Reigning Jamaica Premier League (JPL) champions Mount Pleasant Academy and English Football League One representatives Charlton Athletic have engaged a partnership with the long-term aim to further improve the quantity of elite players graduating from the club’s esteemed academy.

Mount Pleasant Academy (MPA) is a charitable organization offering talented children from throughout the Caribbean fully-funded boarding school scholarships.  The club has also provided two members of the current Reggae Boyz squad, as have the Addicks, in Michael Hector and Karoy Anderson.

The 'Mountain to Valley Partnership’ will provide a clear pathway for young, talented Caribbean footballers to play professionally in London, and will also allow Mount Pleasant to benefit from the knowledge, experience and expertise of Charlton's academy.

Non-Executive Director Paul Elliott CBE MBE, a Charlton academy graduate, who himself has Jamaican roots said the partnership is a strategic one that will prove beneficial to both parties.

“This long-term, strategic partnership will allow Charlton to dramatically increase the talent pool our brilliant academy is able to draw from. A lot of Charlton’s most successful homegrown players of the last 50 years have been of Jamaican origin - including many in the current team - so there is also a really good cultural fit,” Elliott said.

Mount Pleasant’s owner Peter Gould echoed similar sentiments.

“This Memorandum of Understanding is a symbol of the solid partnership and mutual commitment to the development of football talent in Jamaica and the wider Caribbean. This will help move regional football forward as young athletes will get an opportunity to hone their skills and develop their talents outside of the region,” Gould noted.

As Mount Pleasant continues to showcase its unique blend of Football and Academics, Sporting Director Paul Christie pointed out that the academy is already fortunate enough to attract many of the very best young players from throughout the Caribbean.

“Our belief is that this partnership with such a renowned London club will make us even more of an attractive proposition for talent. Charlton and Mount Pleasant have long-standing connections at many levels, from our respective ownerships to directors to coaching staff, so we are going to be building on firm foundations,” Christie reasoned.

Charlton’s academy was ranked eighth in England as of 2022 and long-standing Academy Director Steve Avory pointed to quality recruitment as key to a successful academy.

“Our recruitment of talented players in the immediate Charlton catchment area has been a key factor in our success and youth development over so many years. It all starts with talent ID,” Avory said.

“The Mount Pleasant partnership is an interesting, potentially fruitful, link outside of our south and east London focus and I know Bert Dawkins [Academy Recruitment Manager], who has been over to Jamaica to visit Mount Pleasant, is very positive about the possibilities with player recruitment from an emergent CONCACAF academy programme.,” he added.

As part of the various commitments underpinning the partnership, Charlton’s young players will take part in an annual youth tournament at Mount Pleasant’s campus, while the Addicks will host Mount Pleasant’s senior side in an annual pre-season charity match at The Valley.

The new 2023/2024 Jamaica Premier League powered by returning partner Wray & Nephew White Overproof Rum is set to kick off this weekend with six highly anticipated encounters across several venues on the island.

Last season saw 16,830 minutes of pulsating football from 350 players from 14 clubs. However, only one champion can be crowned in the new season which will get underway on Sunday, October 22 with defending champions Mount Pleasant FC hosting former champions Portmore United at the Drax Hall Sports Complex starting at 3:15 pm.

That encounter will be preceded by the clash between debutants Lime Hall Academy FC who will be going up against Montego Bay United at 1:15 pm.

All eyes will be on the Mount Pleasant/Portmore clash with both clubs possessing impressive rosters, with Mount Pleasant set to unveil new signings Damari Deacon, Fitzroy Cummings, Dominican Troy Jules and Marlon Allen.

Portmore United will also have their fair share of firepower with the likes of Emelio Rosseau, Alex Marshall and veteran Rudolph Austin in their ranks.

Elsewhere, Tivoli Gardens will host Waterhouse FC at the Edwards Seaga Sports Complex at 3:00 pm while over in Clarendon, home side Humble Lion will welcome the league’s other debut team Treasure Beach FC at Effortville.

On Monday’s televised doubleheader, Molynes United under coach Alex Thomas will face off with Linval Dixon’s Vere United at the Anthony Spaulding Sports Complex starting at 5:00 pm after which the home side ‘Junglist’ Arnett Gardens will entertain Dunbeholden at 7:00 pm.

 CEO of the Professional Football Jamaica League, Owen Hill says the new season is expected to heighten the already exciting local football product which will be further advanced with the return of long-time sponsor Wray & Nephew.

 “Our mission is to build a solid football industry with supporting ecosystems which involve building out our income, capital and grants. These are the key pillars that will help us to keep raising the bar,” said Hill.

 Raising that bar is right up the alley of the team at Wray & Nephew White Overproof Rum, with Brand PR & Communications Manager Dominic Bell eagerly anticipating the start of the new season to roll out the brand's extravagant plans.

 “Both Wray & Nephew and the JPL share a common goal in elevating the league to allow the players to benefit from international level play. We are excited to inject our standard of excellence into the matches starting on Sunday and we look forward to the spectators enjoying a world-class display of Jamaican football,” Bell added.

AutoSmart, a leading car insurance company underwritten by General Accident (GenAc), will sponsor the Treasure Beach Football Club (TBFC) for its first season in the Jamaica Premiere League (JPL), the highest level of professional club football in Jamaica.

The sponsorship agreement and cheque handover took place at a small ceremony at the AutoSmart offices in Kingston on Tuesday, October 10. 

GenAc Chief Operating Officer Gregory Foster was pleased to make the presentation noting that, “We see where our partnership can be mutually beneficial and support a bigger dream.  We look forward to a good season for the team.” 

In fact, the Club will make their first showing in the JPL having emerged as winners of Tier II to advance to the top tier of Jamaican professional club football for this season.   It is the first time in 43 years that a team from St Elizabeth has ventured into the top tier.  The TBFC is also unique in that it is the only club in the league that is owned and operated by a non-profit organization, BREDS - Treasure Beach Foundation. 

In his presentation, BREDS Chairman Jason Henzell outlined the long, yet rewarding, path to the achievement.  “Ours is a story of community development in Treasure Beach merging with the sporting excellence of STETS,” he explained.  Henzell, a community activist in his own right, lauded the input to many individuals that contribute to the “strong structure” of the Club.  He called out BREDS President Paul Bernard for his belief and faith that drives the Club.  

Bernard was quick to note that the success of the Club to date is a “collaborative effort” having “synchronized all our skills.”   He attributed the Club’s success to a commitment to structure and discipline.  In reference to the AutoSmart collaboration he noted that, “we are very happy to have the AutoSmart brand on board.  Alone we cannot make it.  Together we can.  And we will wear your brand with pride,” he said to roaring applause.  

Moved by the presentations, Foster revealed that, “at AutoSmart, we can relate to the story of being the underdog and we know that if you continue to remain disciplined, ensure that remarkable team spirit that propelled you to the Jamaica Premiere League, and maintain the camaraderie, we think that the Treasure Beach Football Club will make an admirable showing.” 

The $3 million sponsorship earns AutoSmart pride of place on the team jersey sleeve.   Additionally, in collaboration with the Treasure Beach Football Club and wider community, AutoSmart will offer special discounts to community club supporters.  

The JPL kicks off on October 22, 2023.

For some, owning a football club is a statement that you are at a certain level as a businessman. But for Mount Pleasant Football Academy’s owner Peter Gould, it is not just about status.

In fact, Gould would readily tell you that he cares little what others think about his financial status and more about fulfilling his heart’s desire –to change the landscape and, by extension, help shape the legacy of Jamaica’s football through his academy.

“We had a couple of setbacks, you know the Covid-19 pandemic was a big setback obviously, but we are gaining back our strength and momentum and I think we should be in a better place by September. So, we are pretty excited, we have put a lot of work into the academy and the platform is well and truly set to accomplish all that we want to,” Gould declared.

“It will take a few years to build a complete institution, but we have people willing to come along and help us to move to another level, so we firmly believe we will be able to get there and put Jamaica’s football on the map the real way,” he added.

The Englishman established the academy in 2016 after he travelled to Jamaica and fell in love with the Mount Pleasant community in St Ann. Two years later, Gould opened a state-of-the-art football facility, which he said was designed to properly develop and nurture the talent of some of country’s young football prospects.

Incidentally, 2018 was also the same year that Mount Pleasant’s senior team, formerly known as “Stush in the Bush”, earned promotion to the Jamaica Premier League (JPL), and five years later, they are crowned kings of top-flight football.

The team, boasting one of its academy products, Devonte Campbell, defeated Cavalier 2-1 in Sunday’s final at Sabina Park, courtesy of a Sue-Lae McCalla brace. Collin Anderson got Cavalier’s goal.

“This is our first Premier League success, so it feels good, this was one of our objectives and it is great that we achieved it. I am happy, the fans are happy, and I also believe the community is widening in terms of people supporting our movement. So, obviously we are doing something right and I firmly believe that they only way to build is from the community,” Gould noted, as they continue to celebrate the parish’s first national title.

While it is unlikely that the entire Mount Pleasant setup, including the academy is yielding much return on investment for Gould and his wife Amanda, he said it is imperative that they maintain their standards to continue impacting the lives of the young charges, in particular.

Through the innovative project at the academy, the young men benefit from a high school education, as directed by the Ministry of Education, along with a structured football training programme.

The Mount Pleasant Football Academy has already sent Under-13 and Under-15 teams overseas to compete, with the latter currently representing St Ann in a Jamaica Football Federation (JFF) youth tournament.

“Listen the investment, I don’t even count it, the investment is about changing people’s lives, it is about the kids and exposing them. The ambition is to develop talent for the future, but more than that, they are getting an education and that I believe is the way of getting quality football…educating your players and then you get that discipline on and off the field," Gould opined.

He continued: “This is what we have coming through the vine and as we keep expanding you will have more kids coming to Jamaica to do their English and Mathematics and to play football. Many parents are making plans for their kids in the coming period, so they can go into officiating or coaching and analytics, so it is looking quite lovely.

“So, we are absolutely in it for the long haul, we are still building and putting in plans as we go along, it is just to get it done faster but it has been non-stop movements.”

Though admitting that there were times when he was infuriated by the Premier League team’s substandard performances, Gould reiterated that his approach is one of heart over head as he is well aware that in football, success comes at a high price. As such, he pointed out that the thought of backing out never once surfaced.

“I can’t say I was never disappointed especially when we were losing against 10 men, I was like what the hell, but still I was planning for the next match. So, we had some bad days on the road but no, never felt like backing out. We are here for the cause, we started something, and we intend to see it through. We know it won’t all happen one time, but we are managing to stay on the horse and get down the course,” the benefactor shared.

“We will announce some plans in a few weeks that I think really will engage the audience and will hopefully help the transformation of football and the youths. So, we have some experienced people coming on board because obviously it is not a two-person job me and my wife, we have other people wanting to join the train,” Gould disclosed.

Like every sporting team, Mount Pleasant also have their fair share of behind-the-scenes flaws, but Gould praised the efforts of Head coach Theodore “Tappa” Whitmore and his assistant Davion Ferguson, as well as manager Paul Christie in ensuring that whatever issues arise, are dealt with in a professional manner.

“To be quite honest I don’t really get involved in the day-to-day happenings. We have a management in place and Paul Christie is that lieutenant, he manages to take that control of leading with Tappa and Fergie. We have a meeting once a week when I’m in the country, but he [Christie] has put in tremendous work since he joined, Tappa has been so easy to work with, Fergie as well, so it has been a good team effort.

“They have a good team there, doctors and physios, again I don’t want to get involved in the players’ day-to-day, so yes we have issues, but we have people there that manage it as best as we can,” Gould explained.

Finally, the businessman said they will continue to aim high with Mount Pleasant Football Academy which he believes boasts a bright future.

“The plan is just to keep engaging the kids in Jamaica, we will be taking more kids on, and we will be doing a few projects in the summer,” he said.

“The future is looking bright, and we want to make Mount Pleasant a household name in Jamaica and so we will carry on with pride. I am not saying we will win the title every year, but we want to continue raising the bar,” Gould ended.