In just five weeks, there have already been unexpected major twists and turns in the Women's Super League.
Arsenal, tipped to be title contenders, are in search of a new manager following Jonas Eidevall's departure and sit in fifth, while Chelsea are breathing down Manchester City's neck at the top.
Manchester United and, perhaps unexpectedly, Brighton are pushing them, while it is also tight at the bottom, with three sides yet to earn their first win.
But what, or who, have been the biggest stories so far? We take a look at the Opta data to find out.
The surprise package
Before the season began, Brighton, under new manager Dario Vidosic, were the favourites to be relegated, with the Opta supercomputer giving them a 26.4% chance of finishing bottom of the table.
Instead, the Seagulls have blown away the competition, occupying fourth spot heading into the international break. They are unbeaten in three, with Nikita Parris haunting her old club to earn a 1-1 draw with Man United before the break.
Brighton have scored the second-most goals in the WSL (10, level with Tottenham), but from the fifth-fewest shots (48), proving just how clinical they have been by outperforming their 8.48 expected goals (xG).
Only Manchester City (3,273) and Arsenal (2,792) have completed more passes in the WSL this season than Brighton’s total of 2,467. This average of 493 passes completed per game is comfortably their most in a single campaign (their previous best was 296 per game last season).
Unsurprisingly, their chances of being relegated have now dropped to just 0.7%, and Vidosic will be eager to kick on.
Revitalised United not missing Earps
Lots of talk in pre-season centred around United's high-profile departures, including club captain Katie Zelem, Lucia Garcia, Parris and, perhaps most importantly, goalkeeper Mary Earps.
After a disappointing 2023-24, in which they finished fifth and conceded 20 goals more than in the season prior, it looked like the Red Devils might endure another campaign without a title fight.
However, those worries may have been for nought, with United making an unbeaten start and only dropping their first points in last weekend's draw with Brighton.
Parris' goal was the first they had conceded this season, as Phallon Tullis-Joyce has seamlessly filled Earps’ place between the sticks. She has faced 15 shots on target and has prevented 2.7 goals, according to Opta's expected goals on target model (xGoT).
With Maya Le Tissier and Millie Turner forming a strong partnership in front of her, they have conceded the second-fewest shots in the WSL (41) and with Grace Clinton firing up top, Marc Skinner looks to have found a solid balance in his team.
Rytting Kaneryd propels Chelsea forward
Sonia Bompastor has picked up where Emma Hayes left off with Chelsea, but she already knows she is in a title battle, even after Arsenal's surprisingly slow start.
With the likes of Khadija Shaw and Vivianne Miedema in strong form, City currently have the advantage, sitting top of the pile, though they have played a game more.
But the Blues have a driving force of their own in Johanna Rytting Kaneryd – she scored the first goal of the Bompastor era and was also the star of the show in their 5-2 win over Tottenham last time out.
She has already racked up a league-high five goal contributions, half of what she managed across the whole of last season. Her six chances created are the second-most in the Chelsea team, making 1.7 per 90 minutes, and she will be key to their title hopes if she can maintain this level.
Lower table struggles
There is also an intriguing look to the foot of the table, with West Ham, Aston Villa and Everton all sitting level on two points.
The Hammers have not been able to put last season's struggles behind them yet and have netted just twice, underperforming their 3.51 xG – the lowest total accumulated by any team so far.
Villa will feel the most hopeful of the group, with Rachel Daly seemingly back to her best with three goals so far, but they need to start seeing out wins – they have dropped eight points from winning positions after being pegged back by City last time out, more than any team.
Everton's season, meanwhile, has been hampered by fitness woes, with Inma Gabarro and Aurora Galli suffering anterior cruciate ligament (ACL) injuries in the first two games.
They have scored just once, an own goal by Camila Saez against West Ham, meaning they have the biggest xG underperformance, having created 4.42.
Can Liverpool or Spurs put themselves in the fight?
At the moment, the middle of the table is tight, with Leicester City and Crystal Palace recording one win apiece, with the likes of Liverpool and Tottenham unable to make a statement start despite promising ends to last season.
The Reds did beat Spurs, only to drop points against West Ham and Palace to make life tricky. They have also conceded as many goals as they have scored (seven), leaving Matt Beard with questions to ponder over the break.
Spurs have a similar problem, having conceded 11 times in their last three outings alone.
They are scoring goals though, outperforming their xG of 7.74 with 10 goals, but Robert Vilahamn knows they need to shore up their defence if they want to challenge the sides above them.